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media - viacom

Viacom, Incorporated is one of the biggest media conglomerates in the world. It is rated 66th, among fortune 500 companies. (Fortune 500 Magazine Website) Viacom's products are marketed to more than 100 countries around the world, making it a global leader in several industries (Hoover). This empire is built on diversification and thrives on takeovers. It operates using a product division structure and has multiple corporate managers that operate their own divisions. It is a diversified worldwide entertainment company and is, in every sense of the word, synergistic. Viacom is especially synergistic in the television and broadcasting areas because their businesses span from movies, television, radio, to the Internet. For example, they can show Paramount films on their cable networks (Showtime and Cinemax) or promote their films over their radio stations. Viacom is the result of mergers and acquisitions dating back nearly 90 years. The company has its financial tentacles in movies, television, cable, radio, the Internet, and outdoor advertising In 1996, a major event occurred that would continue Viacom's rise to a media conglomerate status: Sumner Redstone became Viacom's CEO (CJR).


Other top Viacom officers earn from $6. "Quotes and Info" c2004 Yahoo! Inc. tin#anchordown>Hoover's Online. com/viacom/--ID__12435--/ free-co-factsheet. As a result, Schwab Soundview analyst Jordan Rohan told clients the shares are "poised to rally ahead of the company's April release of first-quarter earnings. "The 2004 Fortune 500" c2004 Time Inc. The company reported record revenues that included gains in nearly every business segment. "Who Owns What: Viacom Corporate Timeline" c2003 Columbia Journalism Review. " This report caused stock to jump 85 cents, or two percent, to $39. " The Company expects to deliver revenue growth of five percent to seven percent and (excluding the non-cash charge related to Blockbuster) operating income growth of 12 percent to 14 percent and earnings per share growth of 13 percent to 15 percent in 2004. The Television segment consists of broadcast television networks.

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