Effective Business Communication
Effective communication is essential in any business role, includingbeing able to use different communication methods. As a sales person,communication is even more important, because of the interaction the rolerequires and because the intent of many communications will be to persuade. The following paper will outline the common methods of communication thata sales person would utilize, while explaining how they can each be usedeffectively. This will focus especially on persuasive communication, sincepersuasion is the major goal of the sales person. The modes ofcommunication that will be covered include: face to face presentations,speeches, email, phone, fax, and letters. Face to face presentations are common in sales and generally involvespeaking to a small group of individuals, generally anywhere from threepeople up to around twenty. These are different than a speech because theyare directed specifically to these people and because they are less formal. An example of a face to face presentation might include showing theproducts for sale to a group of people from a company that is a potential
Instead, it would be more persuasive tofocus on how this product will save the company time and money and how itwill make cleaning easier. However, rather than using persuasion to make a sale, the goal is topersuade people to want to find out more. The problem that often occurs is that this nervousnessshows in the body language and decreases the interest of the audience. The secondparagraph should gain the reader's interest. If the body language does not convey openness andconfidence, the speaker is not likely to convey a positive image and theaudience will be less interested in the speaker, the company, and theproduct. This is especially true if the company sending theletter is not immediately associated with good news. While this is a major difference, many of the same general principlesapply. Firstly, having visual aids andresources prepared communicates a professional approach and creates a goodimpression for the sales person and for the company. The third reason for visual aids and resources is that itallows people to concentrate on what you are saying. For example, if theletter is from the phone company, people are used to receiving bills. This gives them time to find out about thecompany and is a better experience than feeling rushed into saying yes to apurchase via the phone. In short, if you are talking to engineers, talk like anengineer. For example, considera sales person selling a cleaning product that will allow a company tocomplete cleaning in half the time. They are then likely to respond to the mailedinformation addressed to them. The first paragraph isdesigned to get the receiver's attention.
Common topics in this essay:
Email Email,
Wiemann Wiemann,
Face Presentations,
Speeches Speeches,
Pettit Flatley,
Letters Letters,
,
sales person,
body language,
visual aids,
face presentations,
face presentation,
final paragraph,
visual aids resources,
aids resources,
subject line,
letter persuasive,
visual aid,
letter persuasive letter,
lower level workers,
Lesikar Pettit,
lesikar pettit flatley,
confidence speaker convey,
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