CREATIVE PROBLEM SOLVING
Creative problem solving can be one of the best tools an organizationuses to keep current in the marketplace, and keep its staff on its toes.Creative problem solving which involves everyone concerned with the problemcan encourage many types of creative thinking, such as brainstorming, groupsolutions, and other techniques that might not have been considered One key to creative problem solving is thinking "outside the box,"which means thinking outside the confines of what is "normal" or accepted.Experts on problem solving almost universally agree that thinking ininnovative ways without the usual structure is how most creative problemsolving is truly accomplished. "Vertical" and "horizontal" thinking aretwo other modes of this thinking outside the box that can lead to more andbetter ideas for creative problem solving. One expert says, "Most of ustend to rely on safety and security of tried-and-true solutions -- the so-
Creative thinking relies onseveral tactics, some of which have turned up before in implementation andsolution. Some organizations may simply not be ready tosupport the changes necessary to support real creative problem solving, andthey are the organizations that probably will not survive, if theircompetitors embrace change and creativity. There are several stages to creative problem solving, andproblem solving in general, as we have seen. Professor O'Keefe continues, "Remember that many of the world's greatestideas were ridiculed at first. In conclusion, creativity comes from allowing people to expand andgrow, and trying to think in new and unconventional ways. Creative problem solving can work wonders for anorganization, and for the people inside it who take part in the challengeof creative thinking. ' It takes courage to step out in a fresh, newdirection" (Frey, 2003). pified by the expression, 'That's the wayit's always been done. All of these tactics help the group be more open to ideas, andgive the group members more assurance their ideas will not be ignored orridiculed (O'Keefe, 2000). Creativethinking does not begin overnight. Continual creativity iscertainly not easy, it can be exhausting - but to see great ideas tofruition can be extremely rewarding. As innovative problem solving shows,creativity grows with self-confidence, acceptance and lack of judgment fromothers, and a willingness for the organization and the staff to conquertheir fear of change. Some critical tactics are: suspend judgment of others, self-assessment, develop a positive attitude, use checklists, and be self-confident.
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