EDWARD DE BONO
Edward de Bono is an authority on creative thinking, and developed"lateral thinking which treats creativity as the behaviour of informationin a self-organising information system" (de Bono, 2003). He has writtenover 60 books on creative thinking, and offers an online course in creativethinking on his web site. He also developed the communication device, "SixThinking Hats." De Bono believes creative thinking should be available toeveryone regardless of age, and as a result his methods are taught all overthe world, from organizations to elementary schools. His lateral thinkingis based on the need for creative thinking on a global scale. His web sitenotes, "There is a huge need world-wide for thinking that is creative andconstructive and can design the way forward. Many of the major problems inthe world cannot be solved by identifying and removing the cause. There isa need to design a way forward even if the cause remains in place" (DeBono, 2003). Such notables as Peter Ueberroth, who resc
De Bono's theories can help people think morecreatively, and taught as they are in hundreds of schools around the world,they can help future generations develop their thinking skills early. Clearly, creative thinking is not a newidea - de Bono wrote his first book on the subject in 1969. In the book, he says of thinking that uses analysis,judgment and argument, "That is a fine and useful system. But there isanother whole aspect of thinking that is concerned with 'what can be,'which involves constructive thinking, creative thinking, and 'designing away forward'" (Editors, 2003). Creativity and open mindedness are the keys to keeping organizations (andtheir staff) viable, healthy, and viable in a highly completive globalmarketplace. ued the 1984Olympic games in Los Angeles from a distinct lack of interest, and RonBarbaro of Prudential Insurance have used de Bono's methods to creativelysolve some of their organizations' most pressing problems (De Bono, 2003). Thosewho cannot think creatively may eventually fall by the wayside as the worldcharges forward into the future. In conclusion, the theories of Edward de Bono tie in with most of thetheories and discussions on problem solving throughout this course. De Bonobelieves that creative thinking is a must for everyone in a changing world,and certainly our world seems to be changing more rapidly every day. But in a changing world thestandard situations may no longer apply (Editors, 2003). De Bono notes, "In a stable world thestandard situations of the past still apply. Changing the waywe think and react to creativity is a key to success in just about anyorganization today, as the continued study of creative thinking and problemsolving has shown. The more ways organizations can discover to creatively keeptheir staff motivated and thinking outside the box, the more successful theorganization will probably be. De Bono's thoughts on creative thinking back up what we have alreadyseen in the areas of innovation, implementation, and creativity in theorganization.
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