This business case study research was completed to finalize
             findings on different types of olive oils preferred by consumers in
             Australia. The report's authors note their purpose as, "To obtain data on
             the preferences for different styles of Australian produced olive oil from
             different areas of Melbourne." Therefore, they undertook investigation and
             research into various types of olive oil, its uses, and how consumers
             perceived various types of olive oil. The olive oil business association
             in Australia was particularly interested in the research, and so they have
             The particular business problems under investigation included how
             shoppers perceived different olive oils by taste, and by price. The four
             types of oils sampled by shoppers were soft, strong, soft/sweet, and
             medium, and all samples came from Salsi Ltd., a purveyor in the Melbourne
             area. The study hoped to determine whether consumers preferred a soft,
             sweet, or strong olive oil, and if they found the taste pleasant. Some
             business problems discovered by the survey included some negative consumer
             perceptions about olive oil in general (some thought it was unhealthy, and
             others were turned off by the appearance of the oil, or by tasting it in
             general). Clearly, the olive oil industry needs to create better consumer
             awareness about its' product in Australia, if these consumers are average.
             There were several parties (eight girls) conducting the research, and
             their instructor at their school helped them create the project, and
             oversaw the results. Unfortunately, the total number of participants in
             The methods used to conduct the project were consumer testing of four
             different types of olive oils. Research was conducted at several different
             stores in the Melbourne area on the same day. The oils were poured into
             small plastic containers and labeled A, B, C, or D (
             ...