BUSINESS RESEARCH
This business case study research was completed to finalizefindings on different types of olive oils preferred by consumers inAustralia. The report's authors note their purpose as, "To obtain data onthe preferences for different styles of Australian produced olive oil fromdifferent areas of Melbourne." Therefore, they undertook investigation andresearch into various types of olive oil, its uses, and how consumersperceived various types of olive oil. The olive oil business associationin Australia was particularly interested in the research, and so they have The particular business problems under investigation included howshoppers perceived different olive oils by taste, and by price. The fourtypes of oils sampled by shoppers were soft, strong, soft/sweet, andmedium, and all samples came from Salsi Ltd., a purveyor in the Melbournearea. The study hoped to determine whether consumers preferred a soft,
"The consumer was then asked to decide whetherthey thought the taste of each individual olive oil was nice, average, orunpleasant" (Olive Oil). et, or strong olive oil, and if they found the taste pleasant. The oils were poured intosmall plastic containers and labeled A, B, C, or D (soft, strong,soft/sweet, and medium). The conclusions of the survey are varied, and include results inethnic preference to olive oil, preference by price, preference by locationsurveyed, and the taste of the oil. Somebusiness problems discovered by the survey included some negative consumerperceptions about olive oil in general (some thought it was unhealthy, andothers were turned off by the appearance of the oil, or by tasting it ingeneral). The study concluded, "Our conclusionis that the Strong oil was the clearly preferred oil, followed by the Softoil. Taking all areas surveyed into account, 38% of participants rankedthe Strong oil as their favourite oil. The study was fairly comprehensive,and the results were quite interesting and well researched. Clearly, the olive oil industry needs to create better consumerawareness about its' product in Australia, if these consumers are average. The methods used to conduct the project were consumer testing of fourdifferent types of olive oils. Research was conducted at several differentstores in the Melbourne area on the same day. "The oils were tasted blind in sequential orderby dipping a small piece of bread into the oil, tasting the oil, and thenhaving a piece of apple before the next sample was tasted. Unfortunately, the total number of participants inthe survey is not mentioned. There were several parties (eight girls) conducting the research, andtheir instructor at their school helped them create the project, andoversaw the results.
Common topics in this essay:
Salsi Ltd,
Olive Oil,
,
olive oil,
types olive,
oil tasting,
olive oils,
various types olive,
business research project,
rank 1 4,
strong soft/sweet medium,
soft/sweet medium,
oil consumers,
research project,
business research,
strong soft/sweet,
various types,
soft strong soft/sweet,
|
Acceptance Essays
