International Business
At issue is the feasibility of establishing a branch of ABC CosmeticsCo. in the country of Spain within the next year. In order to make aninformed determination as to whether this is a viable business decision, wewill examine Spain's geography, demographics, political and socialstructure, culture, business climate, economics and potential.Subsequently, we will develop recommendations in accordance with our Spain is located in Southwestern Europe, bordering the Bay of Biscay,the Mediterranean Sea, the North Atlantic Ocean and the Pyrenees Mountainswhich are situated along the Southwest of France. According to the CIAWorld Factbook's 2003 estimates, Spain's population is broken down by age|Age Range |Percent|Males |Females ||0-14 years |14.4% |2,985,705 |2,808,791 ||15-64 years |68% |13,721,053 |13,626,121 ||65 + |17.6% |2,962,646 |4,113,097 | Although at first blush it seems good news that the majority of thepopulation is of the cosmetics consumerism age, the even better news isthat the cosmetics industry is broadening to include baby care products and
Total imports to Spain also increased from 1998 through 2000, (slightly over 10% in 1999, and 12. Perfumes also fell under this umbrella, with a 23% market share. If animal experimentation was used, the experiments and the medical effects must be clearly indicated 5. Perfume sales increased 20% overall, with signs of increasing demand. Spain has what's known as a "market economy" which is like otherEuropean Union countries. In a market economy, capital can move freely andtransfers can be affected without restriction. The Maastricht Treaty of1992 further prompted macroeconomic objectives for the EU companies, layinggroundwork for economic policy decisions designed to encourage growth. In terms of demographics, two factors combine to affect sales from apure count standpoint. K, Germany and Italy), who have a slight competitive advantage due to their proximity. Skin care and health care products could be categorized as either. The label must provide a list of ingredients in descending order of weight at time they were added according to INCI (International Nomenclature for Cosmetic Ingredients).
Common topics in this essay:
Maastricht Treaty,
Germany Italy,
Euromonitor International,
European Union,
Customs Please,
World Factbook's,
Foundation Marketing,
AZNAR Administration,
Cosmetic Directive,
La Circular,
| |,
cosmetics industry,
care products,
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1998 2000,
skin care,
spain's economy,
european union,
label list,
cosmetics market,
growth rate,
| | |total,
1 2002 euro,
purchasing power parity,
growing major industrialized,
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Acceptance Essays
