Media
In today's society, the media has a strong impact on the way in whichconsumers learn of health related issues. Specifically, the media'sinfluence through advertising impacts all forms of health related issues,and can lead consumers to view certain products or behaviors in a positiveor a negative light. This is particularly true in relation to alcohol andtobacco use, the effects of use, and people's opinions about those who usethem. The influence of advertising is strong, even when the advertising is According to Krohn and Flynn (2001), the relationship betweenconsumers and health related advertising is a strong, positive one (Krohn &Flynn, 8). According to their research, consumers in general feel thathealth related advertising is beneficial to their needs. Consumers believethat they are able to learn more about health related services, and newtechnology through advertising aimed at them. In addition, they feel thatadvertising promotes the consumers right to make choices about their healthcare, and forces the medical profession into a competitive state, which inturn lowers health care costs (Krohn & Flynn, 9-10). Physicians, however, disagree. Health related advertisi
In the study, only 27 percent ofadvertisements actually mentioned side effects found in trial studies(Wilkes, Bell, and Kravitz, 8). In addition, of those five hours, only 20 percent aresupervised by an adult (Kaiser Family Foundation, 20). From prescription drugs, to tobacco and its bad effects toalcohol influence on children, the media and advertising influences bothhow consumers purchase and learn about health issues, and their beliefsabout certain health issues. This media influence on children has a large impact, especially inthe case of alcohol. Somementioned the drug, and its ability to help users quit. Some of these included simple health awareness ads, mentioning theharmful side effects of smoking, and never mentioning any drug. This can be seen in the lack of side effects mentionedin these types of health related ads. Yet while the manufacturer's state they are simply trying to educatethe public, research shows that much of the vital information is missing inmedia portrayals. According totheir research, the increased amounts of health related advertising is dueto both an increase in the need for manufacturers to market their productsto a wider audience, and a lessening of government regulations on theinformation those manufacturers had to provide. Out of 320 differentadvertisements recorded, drugs to treat tobacco addition ranked sixth,accounting for over 31 different advertisements (Wilkes, Bell, and Kravitz,7). Consumers generally feltthat the advertisements were beneficial, promoting good health, and urgingthem to talk with their doctors about specific drugs designed for theirhealth care needs. ng, accordingto them, is often misleading, and invalid, depending upon the source whichis reporting the information. According to their research, one of the major advertising campaignsby manufacturers was for tobacco addiction. Physicians, however, felt that the advertisements weremisleading, often leaving the patient confused about the side effects, andless concerned than necessary about potential risks (Wilkes, Bell, andKravitz, 11). According to the 1999 Kaiser FamilyFoundation Report "Kids & Media", children are influenced by all types ofmedia advertising, including television, magazines, radio, the World WideWeb, video games, and books (Kaiser Family Foundation, 7).
Common topics in this essay:
Bell Kravitz,
Krohn Flynn,
Family Foundation,
,
Kids Media,
health related,
wilkes bell kravitz,
Wilkes Bell,
bell kravitz,
wilkes bell,
krohn flynn,
Wide Web,
Kaiser Family,
kaiser family foundation,
family foundation,
kaiser family,
health care,
related advertising,
health related advertising,
according research,
health issues,
krohn flynn 2001,
prescription drug industry,
|
Acceptance Essays
