Proposal for Internet integration for Bumble Products and Services (BPS)
According to Muffatto and Payaro, companies which move theiroperations to the internet have done so by way of taking full advantage ofthe technology which is available at any given time. When the industrialrevolution occurred, businesses that did not convert their manufacturingsystems to an assembly line, and continues to manufacture products by handwere at a competitive disadvantage to those who made the investment inassembly line machinery. Fro example, a shop which manufacturedautomobiles one or two at a time could not stay competitive with the HenryFord Company which was able to produce dozens of completed vehicles eachday. Many qualified automobile companies ceased to operate soon afterassembly line technology came to the auto industry. In the same way, today a company or organization which does notinvest into internet based marketing, sales, procurement and fulfillmentsystems has no opportunity to compete with the digital company. Companieswhich have leverages their information management in company intranets canaccess total Customer relationship information at the touch of a buttonfrom any sales office, at any time. Customers who receive this kind of
During this time, the company should evaluate software vendors which meet the desire to launch an online sales center, while being scaleable for the future. OpportunitiesThe internet will open markets across the United StatesThe internet based sales system will enable the company to lower ouroverhead on sales. Managing the web services will require the company to maintain the details, and equipment in-house 4. The company makes a final step BPS should develop into our Internet marketing plan is to move toward an integrated operation in which our dealers, suppliers and the company are all tied into the same communications platform. BPS is financial strong, and has the financial reserves to launch aninternet based sales campaign WeaknessesBPS's competitors have been operating on the internet for over 3 years. The followingsteps outline a 3-5 year plan. The Internet has become the number one tool for collecting anddisseminating sales and marketing data because information on the internetcan replace costly printed brochures, catalogues, and other promotionalliterature. At BPS, we need tounderstand this process in order to create a smooth transition from ourcurrent sales and marketing process to an internet enabled system. he non-digital vendors, if for no other reasonbecause of the sales and service accuracy they receive. This step requires building an XML based platform for real-time and dynamic operations between internal and outside the company operations. Develop a fully integrated action plan, to network together suppliers, vendors, customers, and company information management applications. For this reason, as BPS createsan internet sales strategy, we need to look beyond the day when theinternet sales division is fully operational, and be ready to continue tomove in the direction of a fully internet integrated company. Information which is availability via the internet isinstantaneous, making it possible for businesses to be able to operatewithout duplicating efforts, or working with outdated information. Internal management functions can be streamlines into an integral flow enabled by the internet integration.
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Strengths BPS,
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