Piedmont Electronic Paging Device's India Strategy
Given that the demand for Piedmont Pagers has grown so rapidly in thepast few years, and also given the explosion in the need and demand forfaster and more efficient forms of communication, the next logical step forthe Piedmont Company seems to expand its reach into the internationalmarket through a direct investment initiative to establish assembly andcompany operations in a key developmental market. Although numerouscountries have been considered, including Brazil, China, DominicanRepublic, Malaysia, Malawi, Mexico, Philippines, United Kingdom, India is India offers many unique advantages. It boasts a highly educatedworkforce, particularly on a technical level. However, this labor force isalso relatively inexpensive and located in concentrated areas. India hasstrong ties with the European world, because of its previous colonialstatus with England. Its native language is English, although manylanguages are spoken throughout this diverse land. It also has a large,ever-expanding population that offers an ideal market opportunity forPiedmont, and will also establish Piedmont's presence within another region
Education and literacy of the labor force Again, according to indiaserver. " This phrase, by and large, speaks highly of India's attractiveness forinvestment. Wage rates and worker benefits According to indiaserver. com's article on "Doing Business inIndia," India boasts that it possesses "skilled managerial and technicalmanpower that match the best available in the world and a middle classwhose size exceeds the population of the USA or the European Union. There is also ahigh level of potential demand for Piedmont's products, as India's citiesare extremely dense and diverse, and eager to make use of new forms ofcommunication. The tensions between the Muslim minority population and themajority population of Hindus, as well as individuals from India's manydifferent regions cannot be overlooked. com website on "Doing Business" within thenation, foreign direct investment initiatives are permitted throughfinancial collaborations and through joint ventures and technicalcollaborations. In terms of specific regulations Piedmont may encounter, alsoaccording to the Indiaobserver. com's article on "Population," India boaststhe unusual advantage of having an extremely large highly educated andtechnically literate labor force that is relatively inexpensive. India's rural sectors are often underdeveloped, and it may benoted that its transportation infrastructure can be undesirable in areas. " India's level of technological literacy in its workforce isunparalleled for a nation of such a relatively inexpensive labor force, andmany individuals have emigrated to the Untied States to make use of theireducations. It must be kept in mind thatIndia's political system has been noted for its bureaucracy and corruption. However, thiscommonality should not be assumed to a parity of perfect culturalequivalence.
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