Comparing two adverts: Budweiser and Sanctuary Spa
             I am going to be comparing the two Adverts one of the is Budweiser which is advertising Budweiser with it's new "Born On" date, most likely aimed at those around 20-30 as it uses more colloquial terminology and has a simply friendly layout, and by Budweiser using the "King Of Beers" slogan, it leads the reader to believe that Budweiser is the best of the beers and by this appealing to the reader more. The other advert "Advertising Sanctuary Spa, advertises the Sanctuary Spa, appealing to mainly working women by using the woman in the main picture, it uses the wording which makes the advert come off as friendly and appealing, e.g. "There are 168 hours in a week. Shouldn't one of them be just for you?".
             Starting with the Sanctuary Spa advert this time, on it they use a large picture of a woman relaxing in a bath, to give the impression of relaxation and that it's for women mainly. The Logo on the top right of the advert is used to show who the advert is by and so that when you think of relaxation you associate it with the Sanctuary Spa. On the bottom left of the page it advertises it's own products, almost giving off the impression of saying "If you don't want to go to the spa at least pamper yourself with this" and by using the slogan "There are 168 hours in a week. Shouldn't one of them be just for you?" it gives a strong impression that they're siding with you and portrays friendliness on their behalf. The paragraph of text on the bottom uses lists of three and other advertising and persuasive features to get you to go there. Now Onto the Budweiser Advert. When you first look at the advert the first thing that you thing is "Fresh and Cool" thanks to the large image of a Budweiser bottle covered in condensation and it being poured, at the very top of the page is t
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