The Transformation of Everyday Life Robert Florida
In his essay, "The Transformation of Everyday Life," Robert Floridaexplains how the emergence of the Creative Class has caused a societaltransformation. This transformation effects primarily the economy and thebusiness sector. While some of these changes may appear to be drastic,they are positive results and will benefit society as a whole. This shift has been responsible for several positive changes. Forstarters, creativity has impacted certain areas of the economy. Floridaexplains, "Capitalism has also expanded its reach to mobilize creativepeople around promising ideas and products" (Florida 5). Additionally,businesses seek creativity. An interesting effect of this trend is thefact that it has allowed eccentric and nonconformist individuals to attainlevels of success, which were previously impossible because of corporateclimate. This is a positive effect because it opens the doors for more Another positive effect of this trend is the fact that the economy ismoving away from a system that was primarily corporate centered. WhileFlorida admits that corporations will hardly fall by the wayside, he doespoint out that "creativity comes from people" (5). As a result,
Florida also quotes George Gilder and Kevin Kelly to point to anotherpositive aspect of the emergence of the Creative Class, which is the factthat the "combination of new technology and unfettered market forcespromises to deliver us from the mundanities of everyday work and lead ustoward an evermore prosperous and liberated future" (Gilder and Kelly qtd. If they want to increase theirpopulation to stimulate the economy, they should probably look to appealingto artistic people rather than businesses. With this in mind, creativity may be the key to a more fulfillingjob for those who have never considered fostering their creativity. He claims more free agents are deciding to work this way. This, too, is a benefit not only for creative types but those whowant to be a part of the Creative Class. The growth of the Creative Class only indicates that more growth liesahead. Again, people want the ability tohave more control over their lives. In addition,Florida admits that creativity is certainly not limited to the CreativeClass. This is avery positive thing because it means that people will be treated better inthe workplace. People are allowed to dress more casually and new forms of self managementare put into action as a way of creating stimulating environments" (7). Smaller cities and communities should see thistrend as a wonderful opportunity to become a part of the leading edge. This Creative Class isforcing society to rethink issues such as economics and business in orderto adapt to the changes that a creative society brings. However, the growth of the Creative Class has allowed people tobecome more creative in jobs that are not known for their creativeness. This is also a positive featureof the new economic trend. These aspects are not just beneficial to the Creative Class--theyare beneficial to all workers.
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