Article Review Ten Ways to Shake the Corporate World
Article Review: Ten Ways to Shake the Corporate World This article deals with corporate America and how companies that areconcerned about innovation and changes in the world of technology can keepabreast of new and different ideas so that they do not end up going out ofbusiness when things change. The author discusses the Xerox Corp. that heworked for and how it has managed to remain an important factor in changethroughout many years. He feels that much of the problem that plagues manybusinesses is that they do not know how to plan for the future properly.They make 5, 10, or even longer year plans but they do not actually examinehow things might change in the future. They make these plans based solelyon what is happening now and the forecasts for the future but they do nottake into account how much change may occur in that period of time.Because of this, he points out 10 specific things that businesses should doin order to keep up with changing times.
Research anddevelopment is very important and one of the ways to advance this is tolook at concepts which are still only dreamt about but are realistic enoughto be considered for the future. The author points out that it is veryimportant to look at these other issues and ensure that research is done insuch a way that it remains on the cutting edge and therefore continues toattract people who will help the company move forward in the future insteadof stagnating where it is. of the fact that these 10 things are not theonly things that all companies should be considering, but that they aresome of the most important issues that need to be dealt with. Another important point the article makes is to look at the differencebetween the products that the company is making right now and the functionthat the company actually has in society. By making theseboundaries less significant by means of e-mail and other convenient ways totalk with one another over long distances a corporate executive will havebetter success in getting all individuals in an organization to worktogether. Being able to communicate effectively is also mentioned as this isextremely important in all businesses and is becoming even more so astechnology advances. Theseinclude having very intelligent people at all levels of the organization soas to attract individuals of the same caliber into various functions, aswell as forgetting the specific boundaries that are normally seen invarious companies and allowing individuals who are different and somewhatunexpected to work for companies where they actually may be needed. Being able to assess the risks of something inparticular is another issue that the article deals with. The main point of the article has to do with the fact that, whilethese 10 things are very important, they are not the only things that mustbe considered in an organization that is looking to move forward and acceptchange. Most companies think too smalland focus only on the product that they are currently making instead of theindustry that they are actually working in and the innovative products thatthey could create to help this industry along. The bottom line is that all individuals at all levels of anorganization must be willing to make changes, and must be accepting ofthose changes, for the organization to be able to move forward as fluidlyas it needs to to keep up with changing times and innovative ideas. By not isolating itself too much, a corporation can use individualswho are highly skilled in academics and other areas to help create ideasthat will be needed in the future. Because many individuals who are high up incorporations focus on a specific target they often fail to see all of theother issues that surround them. The final thing to consider that theauthor discusses in the article is that geographical boundaries often playa big part as to whether people are able to communicate.
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