For any product to be a success in the market, it requires proper use of
             marketing strategies. The best way to sell a product is to make sure it
             reaches the needs of the consumers; this can only be done by ways of
             utilizing proper strategies. In the field of marketing, the competition is
             very strong and to have a successful product, the launch of the product
             should be very strong. Every company tries to out beat its competitor and
             for this every company tries to come up and form new strategies that will
             help their product to be a success in the market. This planning of such
             important strategies starts way ahead before the actual launch of the
             product. One of the most important objective which needs due consideration
             before the, launch of the product is the pricing' of the product. A
             successful product can be achieved by fulfilling the demands of the
             consumers within an affordable range.
             Pricing objectives play a very important role in the success of any
             product. For a consumer the price is the most significant part of the
             product. Where as for the marketing managers, price is the amount of money
             or the cost that is fixed for any product (Victoria Neufeldt, 1997)[1].
             The price is the source of increasing annual incomes. Thus, the most
             important role of a marketing manager before the launch of its companies
             product is to fix the correct price, this is only possible by means of
             observing the pricing objective. The success or failure of any product
             depends on the pricing that is fixed before its launch to the market. Price
             is that factor of any product that plays a significant part for both the
             consumer and the marketing manager when this factor is dealt with correctly
             it leads to the satisfaction of both the managers as well as the customers.
             This in turn automatically leads ...