Content Management Systems
A content management system (CMS) is a term used to describe a systemthat manages Web site content. The CMS is well known for its ability toprovide templates that allow a content author to manage the creation,modification and removal of Web site content without the need to knowHypertext Markup Language (HTML). Thus, the organization is less dependenton specialized Web developer skills for Web site development andmaintenance. However, the are numerous lesser known benefits such as dataintegration, design consistency, personalization, content syndication,automation of review, approval and publishing, and indexing, search, andretrieval that make CMS's an attractive value proposition for most Because a CMS separates the management of content from design, a
The format management feature allows electronic andscanned paper documents to be formatted into HTML or Portable DocumentFormat for use on the Web site. And, Web developers can more readilyleverage templates and design elements to ensure consistency throughout theWeb site. A CMS indexes all data within the Web site so they individualscan easily find in by conducting searches with keywords with CMS retrievingrelated content. In conjunction with a customer relationshipmanagement system that understands the site visitor's preferences andbehavior, CMS's help to manage the personalized content that they canaccess. Most CMS's allow different levels of access permissions to be set forseparate areas of a Web site, facilitating work by areas of responsibility. Last, but not least, a CMS provides indexing, search and retrievalfeatures. Most organizations will find the purchase of a CMS well worththeir investment. Content refreshcontrol is increased by the ability to specify dates and times for thecontent to be published, archived or removed. The CMS makes it easier to streamline content management processessuch as review, approval and publishing of content. As Web surfers can easily become frustrated when theycannot immediately locate the content they are looking for, indexing,search and retrieval have become an expected function for most sites. Web sites are growing more complex in their needs for personalizationand content syndication. As companies strive to decrease their Web-project timelines and todecrease their long-term maintenance time and expense, CMS's are animportant tool to consider. Webpage can more easily include content from multiple sources such asdatabases and files. More and more, companies wanted to customize Websites to appeal to different audiences, particularly in sites forelectronic commerce.
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Acceptance Essays
