Total Quality Management
Frank Seiberling started Goodyear in 1898 in Akron, Ohio. The companyis traded on the New York Stock Exchange under the ticker symbol of GT. Ithas a very identifiable trademark-the winged foot. The company's firstproducts consisted of bicycle and carriage tires, horseshoe pads and pokerchips. (Goodyear, 2003) Currently, Goodyear has manufacturing plants in 28countries; it has distribution services for all its products all over theworld. The Goodyear tire brand is very well recognized in all the marketsthat it serves. The company sells tires under many brand names such asDunlop, Kelly, Fulda, Lee, Sava and Debica and has been able to tailortheir products to the markets, geographical conditions and the driving The company states its mission and goal as "Protect Our Good Name," inwhich the company states that it values the good name and reputation thatthe company has enjoyed since its inception. The company also states thatit values its customers, associates and shareholders giving importance toall the company's stakeholders. The corporate web page of Goodyear statesthat the company is the "number 1 tire maker in North
Control charts, plottedas results of these test, will either indicate if the process is betweentwo limits: the upper and the lower control limit. The lower cost ofproduction of tires in countries that have less stringent labor lawsseriously impact the tire industry in the U. Worker empowerment had to become a part ofthe management philosophy in the organization. The company has in recent times been under performingwith market analyst downgrading the company's shares. Globally, there are seven major tire manufacturers. (Zbaracki, 1998) The initial ideas andtheories behind TQM were advocates for the organization's role in reducingvariance and therefore improving the overall quality of the productmanufactured. As a product, tires cannot be substituted. Itis important to have back-end suppliers who are reliable and dependable. The basic design of tires has not changeddrastically. Total quality management concepts and ideas: Deming (Deming, 1950) realized the effect of variance on the productionprocess. While there are many imitators for many of the products manufactured byGoodyear, quality, reliability and brand name play an important role in itsmarket share and market growth. Some suggestions forimproving performance are as follows: * Constantly evaluate the core competency of the organization and develop collaborative efforts to reduce the expenses * Train and educate the workforce to extract the maximum performance * Evaluate the product and services to optimally use the resources available within the organization * Constantly appraise itself with competitors in the field * Concentrate on identifying R & D areas where the company can develop new and innovate products * Create a team or department that has tacit knowledge and expert understanding of the variables affecting the business operation at any location around the world. The limits are veryimportant. Conclusion and recommendations: Goodyear tire appears to have a good market share.
Common topics in this essay:
Greenwood Carter,
Implementing TQM,
Company Strengths,
ShingA¥o Dillon,
Chang Sutherland,
Michelin PAX,
Europe Porter,
Weaknesses Goodyear,
Opportunities Goodyear,
Protect Name,
tire industry,
market share,
goodyear tire,
tire manufacturers,
recent times,
mergers acquisitions,
understanding variables affecting,
variables affecting,
company values,
products manufactured,
* constantly,
tacit knowledge expert,
knowledge expert understanding,
expert understanding variables,
|
Acceptance Essays
