Database Applications in the company
             Database in my company are used for several purposes. Because my
             company is a small retail store, it needs several kinds of information to
             collect and analyze. Right now, my company uses Microsoft Access for
             The company needs information about its customers, its inventory of
             products, its suppliers, orders, prices of the items, and item
             availability. Until recently, this information was collected and stored in
             paper files and folders. Although it was easy to store this information in
             folders, it also caused frequent delays in accepting the customer orders as
             it was often difficult to tell at the time of the customer order the price
             of the items, the availability of the products, and when it would be
             Presently with the use of the Microsoft Access databases in the
             company, the company has been able to make many decisions quickly as it can
             find the status of the customers, their orders, products, and shipping date
             in time. Besides, by using the database, the company can find every night
             how much inventory is sold and how much it needs to order (Haag, Cummings,
             and Dawkins, 1998). Through the use of databases, it has become quite easy
             for the company to track its inventory use and calculate the profits.
             The greatest advantages of the database model is that it is easy to
             use as it is built on a simple concept of representing information in two
             dimensional tables. Most of the employees working in the company can easily
             be trained to identify most of the common entities such as customer, order,
             inventory, supplier etc. By using the database, the company has been able
             to avoid a lot of duplication of the paper work processes and has been able
             to capture data with much more accuracy and details.
             My company is also making extensive use of databases for the
             development of the predictive models on consumer data. By
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