Compare Pricing Structures Between Websites
The first website visited is Amazon.com. At first appearance, theinterface is crowded, but user- friendly. The graphics are crisp and thereis a minimum of visual interference. There were no pop-ups during thevisit, nor were there noisy banners touting unsolicited offers. Thewebsite recognizes a returning user, offers automatic purchasing throughstored information, and tracks previous sales. The website greets thereturning user upon his return and offers products similar to those he/shehas previously purchased. Below is a list of ten books, chosen at randomfrom Amazon.com and Barnes & Noble.com. Amazon did not offer discounts onthe book pricing, but did have free shipping for orders that exceeded a|Author |Title | Price | Price || | |Amazon |Barnes & || | | |Noble || | | |
Its colors are inviting and the graphics arecrisp. Therewere no banner ads on the Barnes & Noble website and it offered the sameservices as were offered at the Amazon site. The fact that the books are all identically priced suggests that bothbooksellers are subject to a "higher power" when it comes to settingprices. The Barnes & Noble interfacedid not seem as user-friendly because the font size was smaller than thoseused on the Amazon site were. 17 | ||Hughes, Karen|Ten Minutes from Normal | $ | $ 15. The owner ofthe membership pays a small fee to belong, but then can purchase books at adiscount of between 10 to 20 percent. 97 | ||Dunant, Sarah|The Birth of Venus: A | $ | $ 15. 56 | ||Brown, Dan |Angels & Demons | $ | $ || | |7. 80 ||Perrotta, Tom|Little Children: A Novel| $ | $ 17. Each site is multilayered and easy tonavigate. 17|| | |13. 97|| |in Heaven |11. As soon as one accesses the Barnes &Noble website one is bombarded by pop-ups. 97|| | |14.
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