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Objectives of Customer Relationship Management

  • Word Count: 627
  • Approx Pages: 3


For any business to be successful employers need to look into various
objectives which are beneficial for the customers. A good customer-employee
relationship always leads to positive outcomes for the business.
Customer Relationship Management (CRM) is a new introduction in ecommerce
and has played a major role in the development of ebusiness specially the

What is CRM'

CRM stands for Customer Relationship Management. It is a strategy used to
learn more about customers' needs and behaviors in order to develop
stronger relationships with them. After all, good customer relationships
are at the heart of business success. There are many technological
components to CRM, but thinking about CRM in primarily technological terms
is a mistake. The more useful way to think about CRM is as a process that
will help bring together lots of pieces of information about customers,
sales, marketing effectiveness, responsiveness and market trends. [1]
What is the goal of CRM'

The idea of CRM is that it helps businesses use technology and human
resources to gain insight into the behavior of customers and the value of
those customers. If it works as hoped, a business can:
• Provide better customer service
• Make call centers more efficient
• Cross sell products more effectively
• Help sales staff close deals faster
• Simplify marketing and sales processes
• Discover new customers
• Increase customer revenues

Ecommerce Customer Relationship Management

What's secret to running an online store' Ecommerce customer relationship
Doubtless, a website is built according to some clearly thought out
marketing plan, and that plan has first to be followed. More than that, it
has to be continually tested, extended and refined. Whatever is done, the
only reall...

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