Objectives of Customer Relationship Management

Length: 3 Pages 627 Words

Introduction For any business to be successful employers need to look into various objectives which are beneficial for the customers. A good customer-employee relationship always leads to positive outcomes for the business. Customer Relationship Management (CRM) is a new introduction in ecommerce and has played a major role in the development of ebusiness specially the Internet. What is CRM' CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of info Continue...

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Thus, we can conclude, that for successful Customer relationship management (CRM) a few factors should be taken into consideration that help to form a firm basis for a good relationship which helps a business in its long run. Doubtless, a website is built according to some clearly thought out marketing plan, and that plan has first to be followed. comsoftwareCRM Conclusion In a paper by Puschmann and Alt, "Successful Practices in Customer Relationship Management", describes the results of a cross-industry benchmarking Project in which 120 companies participated. More than that, it has to be continually tested, extended and refined. ----------------------- 1 Customer Relationship Management Research center 2 Ecommerce Customer Relationship Management . comBusinessSolutionsCustomer20Relationship20Managementd efault. If it works as hoped, a business can: a Provide better customer service a Make call centers more efficient a Cross sell products more effectively a Help sales staff close deals faster a Simplify marketing and sales processes a Discover new customers a Increase customer revenues Ecommerce Customer Relationship Management What's secret to running an online store' Ecommerce customer relationship management. rmation about customers, sales, marketing effectiveness, responsiveness and market trends. Software exists for ecommerce customer relationship management, but for the early months all that is required is a database record of customer details, or just a simple notebook. 1 What is the goal of CRM' The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.


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