Objectives of Customer Relationship Management

             For any business to be successful employers need to look into various
             objectives which are beneficial for the customers. A good customer-employee
             relationship always leads to positive outcomes for the business.
             Customer Relationship Management (CRM) is a new introduction in ecommerce
             and has played a major role in the development of ebusiness specially the
             CRM stands for Customer Relationship Management. It is a strategy used to
             learn more about customers' needs and behaviors in order to develop
             stronger relationships with them. After all, good customer relationships
             are at the heart of business success. There are many technological
             components to CRM, but thinking about CRM in primarily technological terms
             is a mistake. The more useful way to think about CRM is as a process that
             will help bring together lots of pieces of information about customers,
             sales, marketing effectiveness, responsiveness and market trends. [1]
             The idea of CRM is that it helps businesses use technology and human
             resources to gain insight into the behavior of customers and the value of
             those customers. If it works as hoped, a business can:
             • Provide better customer service
             • Make call centers more efficient
             • Cross sell products more effectively
             • Help sales staff close deals faster
             • Simplify marketing and sales processes
             • Increase customer revenues
             Ecommerce Customer Relationship Management
             What's secret to running an online store' Ecommerce customer relationship
             Doubtless, a website is built according to some clearly thought out
             marketing plan, and that plan has first to be followed. More than that, it
             has to be continually tested, extended and refined. Whatever is done, the

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