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Coping with Conflict in an Intercultural Interethnic Situation

Contemporary society requires that communication occur betweenindividuals of different linguistic and cultural backgrounds. Thus inter-cultural communication has become an important area of investigation amonglinguists and business managers alike. Operating in a global society,individuals must communicate on the basis of business, immigration,political and even recreational premises. Research suggests thatinternational communication is more however, than simply learning thelanguage of another country. There are hundreds of verbal and non verbalcues that are utilized from a cultural perspective depending upon theenvironment in which one is communicating. To avoid conflict and toadequately facilitate effective international communications, businessrepresentatives must first acknowledge and take an active interest inlearning the cultural distinctions that exist from one country to another.To do this, individuals must first recognize communication patterns withintheir own culture. The aim of this paper is to demonstrate the impact ofcultural and customs on communications between people from a global Gullestrup (2003) examined critical elements occurring within an


This certainly might cause some raised eyebrows then, if someonewants to wish a partner good luck but accidentally signals "dirty" to them. Successful navigation is contingent upon corporation's abilities totrain business professionals to recognize opportunities for learning andunderstanding. Conflictresolution traditionally embraces the ideas of confrontation as a "positivefactor" but is too often based on the idea of an individualist culture, and"are being applied to collectivist cultures without modification"(Guirdham, 2001). Another symbol common to Japanese communication is joining thepalms together. The Japanese for example, use bowing as representative of oneof the most important gestures. Communicationsskills at this point in time have not been prioritized. Gibsonalso suggests that "the next state of going global requires high-levelskills to manage diversity inside and outside of the company" (Gibson,2002:3). He created a model based upon the idea thatindividuals when communicating are often affected by more than one cultureat a time. These include things such aseye contact, touch, body distance and interactional skills. individuals usually use to attract someone's attention. Culture can also facilitate communication however, whenutilized correctly and efficiently. In addition the gesture in America for 'go away' actually means'come' in Japan, another situation where non verbal communication taken outof context can be confusing to interactants (Imai, 2002). Additionally all students bow before class begins. Conflict in internationalcommunications occurs when business professionals forge ahead preparing'facts and figures' and attempting to establish joint ventures withouthaving first taken the time to prepare, train and establish a culturalframework from which to operate in.

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