Marketing on the Internet

             This report attempts to present the e-marketing plan' for Prehistoric
             Computers. Selling, advertising and marketing are the way to go on the
             Internet. The plan will compare and contrast some of the perceived benefits
             and limitations of online and offline market research as it pertains to
             Prehistoric Computers and their marketing opportunities. As the new
             director of e-marketing, this report summarizes a high level marketing plan
             complete with e-marketing scenarios woven in. The e-marketing strategies
             being discussed throughout the report have an objective of being fulfilled
             over a one year period to advance the company's products.
             Prehistoric Computers is a leading distributor of outdated computer
             technology and pre-Pentium motherboards and also new, yet outmoded,
             maintenance and repair processes. In an attempt to increase market share,
             Prehistoric Computers promoted me into the position of director of e-
             marketing. I have the required special knowledge, skills and ability tied
             together with a strong marketing background. I feel I will be successful in
             implementing these new initiatives. The key will be to create and maintain
             programs that focus on electronic and Internet technologies. The position
             of director of e-marketing will help me promote Prehistoric Computers and
             its services to our customers, as well as to improve employee
             communications. My new responsibilities include:
            
• Utilize emerging technologies to support the organization's e-
            
• Develop and manage the corporate web site: entails responsibility for
             fresh, up-to-date and valid site content that focuses on customers and
            
• Utilize web site to strengthen existing marketing programs
            
• Develop and manage Company Intranet: entails responsibility for fresh,
             up-to-date and valid content that focuses on employees
            
• Training company emp...

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Marketing on the Internet. (1969, December 31). In MegaEssays.com. Retrieved 09:06, March 29, 2024, from https://www.megaessays.com/viewpaper/201368.html