Marketing on the Internet
This report attempts to present the 'e-marketing plan' for PrehistoricComputers. Selling, advertising and marketing are the way to go on theInternet. The plan will compare and contrast some of the perceived benefitsand limitations of online and offline market research as it pertains toPrehistoric Computers and their marketing opportunities. As the newdirector of e-marketing, this report summarizes a high level marketing plancomplete with e-marketing scenarios woven in. The e-marketing strategiesbeing discussed throughout the report have an objective of being fulfilledover a one year period to advance the company's products. Prehistoric Computers is a leading distributor of outdated computertechnology and pre-Pentium motherboards and also new, yet outmoded,maintenance and repair processes. In an attempt to increase market share,Prehistoric Computers promoted me into the position of director of e-marketing. I have the required special knowledge, skills and ability tiedtogether with a strong marketing background. I feel I will be successful inimplementing these new initiatives. The key will be to create and maintainprograms that focus on electronic and Internet technologies. The position
The second survey was a simple intranet employee questionnaire. There has been a great deal of media attention focusing on the InternetMarketing opportunities and some even feel that it will be the marketingapproach of choice in the not so distant future. Companies that introduce new productsoften develop strong brand loyalty. Success for a business is a matter of attracting andretaining customers. "(Snider) With the insight provided by the surveys, Prehistoric Computersdesigned a 1 year marketing plan as follows: * Internet Yellow pages * Continued Customer Surveys * Direct email * Company website/intranet store with direct online catalog sales * Community Service announced through emails In conclusion, this report attempted to present the e-marketing planfor Prehistoric Computers organization. But there arestill some disadvantages such as what if the questions asked offend apotential customer or if the customer is upset they are on the mailinglist. All business must focus onsales and marketing as the keys to success. In this case however, the advantages for outweigh thedisadvantage of internet marketing. " (Durgee, O'Connor, and Veryzer) Marketing and selling are two components that must work together. "Brands and products can offer newbenefits and play new roles in peoples' lives if marketers know how toidentify and track key values, understand their impact on consumptionbehavior, and apply them to new products and advertising. The first customer survey wason a free customer feedback webpage attached to company website. "As thetwenty-first century progresses, the consumer's growing information poweris bound to transform the marketplace. A series of survey questions thought up by the owners ofPrehistoric Computers and its employees was emailed to a number of names onlists purchased through the national Chamber of Commerce and theInternational Business Federation. We needed a newapproach to increase profitability and to be able to continue to expand. "Therelationship between consumer information and brand strength can be seenalmost daily in the business press.
Common topics in this essay:
Prehistoric Computers,
Wide Web,
Company Intranet,
Federation Brands,
prehistoric computers,
Computers Selling,
Customer Surveys,
Community Service,
Veryzer Marketing,
Internet Marketing,
internet marketing,
O'Connor Veryzer,
director e-marketing,
marketing plan,
marketing opportunities,
level marketing plan,
discussed throughout,
strategies discussed,
e-marketing strategies,
opportunities director e-marketing,
throughout report,
complete e-marketing scenarios,
web site,
plan complete e-marketing,
marketing plan complete,
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Acceptance Essays
