E Commerce Versus Technology Companies Is there a Difference
Wall Street has a habit of defining e-commerce companies astechnology companies and vice versa. Unfortunately, this description hasmore to do with convenience than accuracy. Most technology companies havea large e-commerce component. Similarly, virtually all e-commercecompanies rely on sophisticated technology to operate their businesses.This large overlap in the technology and e-commerce domains has led to thetwo terms being used interchangeably. This, however, ignores the realitythat the two sectors have quite different characteristics. Technology companies have the goal of increasing society'stechnological capabilities. This encompasses a variety of differentcompanies, from software to infrastructure support to hardware componentsand related applications such as biotechnology. Many of these companiesrely on e-commerce as a component of their business. Technology and itsadvancement, in these cases, is the pr
Unlike its competitors, such as Barnes and Noble, and Borders, which nowoperate online and bricks-and-mortar sites, Amazon has always been locatedexclusively in cyberspace. "Technology company" doesn't accurately describe the core of theirbusiness. com is only partially correct, it needsto be differentiated from business for whom technology is the product, notthe means. "E-Commerceinvolves individuals as well as companies engaging in a variety ofelectronic business transactions using computer and telecommunicationnetworks. Amazon has grown to offer a variety of products beyondbooks: music, toys, electronics and clothing are among some of thecategories of merchandise featured on their Web site. It enables the companies toconnect with consumers, but the product itself needn't be technology oreven technology-related. "E-commerce covers outward-facing processes thattouch customers, suppliers and external partners. Although Amazon isone of the most established e-commerce companies, it is apparent thattechnology only enables their business, it doesn't define it. The danger in using "technologycompany" to describe an e-commerce company, however, is that it may createconfusion with true technology companies. E-commerce companies comprise any businesses that facilitate or takeadvantage of electronic commerce as the foundation of their business. "Technology company" can describe one aspect ofthe business, much as "Fortune 500 company" or "fast-growth company" offerpartial descriptions of a business.
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