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Exploitation of Women in the Media

INTRODUCTION Media portrayal of men and woman can have a tremendous impact on cultural and gender ideals in society. Gender tensions are often created by exploitative media portrayals of men and/or women in stereotypical roles. Far more often than men, women are exploited by media moguls in order to promote the sale of goods and services, and to create desire and interest in objects completely unrelated to gender. The media has created and supported the idea that "sex sells." When it comes to provocative images of youth and beauty, women far surpass men in media portrayals. Research suggests that women are also portrayed more often than not in subservient or minor roles rather than important ones. Unbelievable even with reference to serious subject matters, women are often portrayed in skimpy outfits and in high gloss images in manners completely unrelated to the particular service or product being offered. The media has propagated and supported the exploitation of women consistently over time. The extent and the effects of such portrayal are explored in greater detail below. SYNOPSIS/OVERVIEW Grodzki (2003) points out that visual images of women on television and on magazine covers have tremendous influence on commercial power as well as cultural perceptions of the roles of women. Media imagery can in fact create and perpetual certain idealism's and beliefs regarding women's roles in society. Hall (1998) cites Carol Dietrich, claiming that women in the media are often portrayed as "sexualized bodies, whose status in the world, and position in the advertisements, is dependent on how they look rather on what they do" (p.21). Many images of women in the media suggest that media agents are capitalizing on gender stereotypes and using attractive women to dictate how women should feel and behave (Hall, 1998:21). Hall also notes specifically that the primary marketing strategy behind many products i...

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Exploitation of Women in the Media. (1969, December 31). In Retrieved 22:37, July 02, 2015, from