viors" (Hall, 1998:22). Advertisements are often thought in fact to
             "aggressively sell stereotypes" and manipulate fantasies especially those
             related to gender identities, in order to promote sales of products
             The media exploitation of women, including exposure of women on magazine
             covers, in films and TV shows and on billboards surround the public with
             images that play on peoples "insecurities and fears of imperfection" (Hall,
             1998:22). The female image is artificially imposed upon in the media,
             providing a tenuous image that is in reality not attainable by most women.
             Women are used in a sexual manner to promote films and add entertainment
             value. They are exploited to promote sports and special events.
             Interestingly, women are often portrayed as adornment in sporting media
             much more often than they are portrayed as athletes. This is changing in
             more contemporary times, but minimally at best.
             Women's coverage is startlingly unequal when it comes to sports. Hermano &
             Turley (2001) point out that women's perspectives and issues are often
             underrepresented, this despite an increase in the number of women
             journalists hired to cover news and entertainment. When it comes to
             serious, non sexual related issues, the Global Media Monitoring Project, an
             investigation of news coverage, showed that women were the primary subject
             in news reports and media events on radio, television and newspapers "just
             17 percent of the time" whereas men's visibility was as great as 83%
             In the same study conducted in 2000, women were shown to be the central
             focus in media stories only 10 percent of the time, and the majority of the
             ...