e-business: Three e-business Models Comparing Similarities and Differences
Intel's website is geared primarily to the B2B market, although a B2Csection is included under a personal computing category. The B2C sectionis limited in scope, in relation to the remainder of the site's offerings,but nonetheless serves to diversify the site's marketing beyond only B2B.However, Intel's corporate overview indicates that, "Intel's mission is tobe the preeminent building block supplier to the Internet economy."Clearly, then, other businesses, primarily within the computing andcommunications industries, are Intel's target markets. Intel's website is loaded with technical data that promotes thevirtues of various Intel products and services. Anyone in any business whois interested in component parts for computers and communications can findtechnical information on this website, along with systems information suchas software, design services and product support. The site thereforeprovides excellent technical information for anyone who is so inclined.The plethora of information that is available on the website points tocorporate buyers as the primary target market of the website. The materialtakes time to work through, which would eliminate most consumers from using
Consumersare clearly Eddie Bauer's target market at its website. On-line helpis offered, as well as contact information for phone and mail. The on-lineshopping cart features return, privacy and security policies, to helpcustomers overcome possible concerns about on-line shopping. Access to the company's products isprovided 24/7 electronically, which is a level of service that traditionalretail stores generally can't offer. Intel has a global presence that serves itwell in serving communications and technology companies around the world. Intel's website serves as a referral agent to manufacturers,retailers, and authorized distributors from whom Intel products can bepurchased. The website creates many benefitsfor both the company and consumers. The final e-business model to be explored is C2C, using eBay as theleader in this e-commerce model. Benefits of Intel'swebsite arise primarily from the amount of technical information that issupplied, along with the ability to refer potential clients to a supplierin the buyer's geographic area. The name eBayis synonymous with online buying and selling. Orders can be taken 24/7, therebyincreasing the period over which sales can be generated. In the area of differences, Intel does notconduct business on its site, while Eddie Bauer does. Eddie Bauer, as abrand, is promoted globally in a cost-effective manner. All benefit from theInternet in creating a global presence 24/7.
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Acceptance Essays
