Management and marketing in particular, view children as target
             consumers and an important market for their products. Such a trend started
             gaining prominence when the media began to have its influence on
             children. It started with the television more than 50 years ago, and now
             the Internet is beginning to have a greater impact. In the United States, there
             are now more than one million children who have access to the World Wide
             Web and according to research done in the technology, the figure will soon
             become as high as 3.8 million and then higher. According to surveys done in
             1994, 11 percent of families who have annual income of even less than
             $20,000 have a computer, and when the income level reaches $50,000, the
             proportion having computers reach 56 percent. That does not mean that
             modern facilities are available to all American children, and more than ten
             percent of American children live in homes which do not have a telephone.
             In the government agenda for action released in 1993, there was a call from
             the White House for all schools, libraries and hospitals to be connected to
             the national information infrastructure by 2000. [1]
             It is important to note the opinions of experts like Jerry Kessler of
             Quaker Oats, who says "Children and adults do like different products. It
             would be hard making a generalized statement as to what those differences
             are. Ideally, you could run an experimental design separately for children
             and adults and then run the optimization three ways; what is optimum for
             the child, for the adult and for a combined data set where results for the
             children and adults are weighted by the expected percentage of use by
             each."[2] It is not that they know what to take and teenage girls are
             likely to have inadequate calcium intake, which is related to low milk
             consumption. Poorly prepar...