Some United States manufacturing corporations have come under
             criticism for paying little attention to anything except their bottom line.
             They are perceived as ignoring any environmental impact they may have.
             Some have described the corporate attitude as a "frontier mindset" as if
             the Earth's supplies of raw materials is infinite and as if nothing humans
             do can ever have a negative impact on the environment (Gardner & Sampat,
             PAGE). In addition, many people feel that some corporations could do more
             to work for the general social welfare. One major American corporation,
             The Xerox Corp., stands out as a corporate role model in both areas. They
             have worked aggressively to minimize the impact their products have on the
             environment and have actively worked to encourage their employees to be
             As Gardner and Sampat (PAGE) say, "An extraterrestrial observer of the
             earth might conclude that the conversion of raw materials to waste is a
             major purpose of human economic activity." However, if they focused on The
             Xerox Corp., they might dome to a different conclusion. Moreover, the
             company has shown other manufacturers how to protect the environment as a
             win-win solution, because they have turned the philosophy into something
             that enhances their bottom line. Xerox's program, which they call "Xero
             Waste," has been remarkably effective. While they have not managed to
             recycle 100% of their waste, in 1998 their rate was 88%. In the process
             they actually saved $45 million (Motavalli, p. 26), demonstrating that
             protecting the environment can also protect the margin of profit.
             They accomplished this partly by re-examining how they conducted
             business. The traditional role of a manufacturing company is to produce
             and sell goods. They are not generally seen as service companies. For
             instance, on the manufacturing end of business, a company might make dry
             ...