Ethnic Markets Retail Shopping Cultural Aspects

Length: 6 Pages 1493 Words

Although many in the United States are used to retail shopping, whether in malls or smaller, individual establishments, few are aware that the experience and cultural customs surrounding retail shopping in other parts of the world can be quite different. Two excellent examples that contrast sharply with the shopping culture found in the United States exist in Japan and the Arab Middle East. American shoppers are a pretty independent bunch. Except in the most exclusive or high-end retail shops (think Rodeo drive), most American shoppers prefer to be "left alone" to peruse their shopping choices in blissful privacy. Indeed, this reality is best represented in the mass- retail outlets most common in "middle-America," including the Wal-Marts, Targets, K-Marts and Costco's of the world. Here, the entire concept is independent shopping, free from the hovering "can I help you find something special'" questions that most annoy the American shopper. However, despite all of this culturally-inspired independence, the American shopper is also often left holding the bag for the "costs down" bottom line that is also characteristic of today's American retail—that is, left frustrated when he or she really Continue...


More sample essays on Ethnic Markets Retail Shopping Cultural Aspects

    International Marketing
    .... that's a competitive advantage as the retail world today .... Ethnic groups include Japanese which accounts for 99.4% of .... Others markets will be children and seniors .... (4976 20 )

    International Marketing
    .... that's a competitive advantage as the retail world today .... Ethnic groups include Japanese which accounts for 99.4% of .... Others markets will be children and seniors .... (4862 19 )

    International Marketing
    .... that's a competitive advantage as the retail world today .... Ethnic groups include Japanese which accounts for 99.4% of .... Others markets will be children and seniors .... (4862 19 )

In Japan, the retail shopping milieu is markedly different. Additionally, also according to Rogers, great care is taken into the display of products for sale. Because of this, shopping, even in one of the relatively few "department stores" in the region, is likely to be a much more social experience than that found in the United States or Japan. So much so that the customer is not only "right," but, in Japanese, the saying is "The customer is God. Cleanliness is extremely important in even the most "mass-scale" department store in Japan. Further, especially in Jordan, the emphasis is not on "order" or cleanliness, or even in the art of the display (as in Japan), but in the "sell" delivered by the salesperson. Much to the chagrin of American tourists to Jordan, shopping in this nation is never a solo experience. As such, their method of shopping, and selling reflects this cultural tendency. No explanations are required or expected. Public "restrooms" are almost non- existent, a "jumble" of products is the norm, and one is likely to return home with feet blackened by dust after a long day of shopping. "The products on the shelves are lovingly lined up to be easy to find and beautiful to look at. Another striking difference between the United States shopping culture and that found in Jordan is the shopkeepers tendency to aggressively "invite" shoppers into their establishments, often vying with their retail neighbor for the attention of the prospective consumer saying "efadlaahlan wa sahlan," or "Come in! Welcome! We have everything you want here!" Additionally, it is not considered rude for the customer to enter such an establishment, look around, and simply exit should he or she not like the merchandise. In Japan, however, according to Rogers, "the thinking is opposite: The stores will increase service and increase staff in order to give better service, and therefore, make those sales that might have been lost without a little knowledgeable "sales-talk". For the Japanese, service, and formal service at that, is an important cultural component of the shopping experience. The cultural aspect of shopping in an Arab country such as Jordan are closely linked with the very social cultural tendencies of the people in General.

PROFESSIONAL ESSAYS:

Business Strategies for Europe Business Strategies for
how important is it to control price at retail. Intervention in the Economy Social Unrest, Ethnic & Religious to be problems in European markets and especially (4723 19 )

E-Marketing and the Image of Middle Eastern Consumers
number of Arab-Americans work in retail businesses; many cable television have been undertaken in some markets in the society as well as other ethnic minorities (3935 16 )

Certificate Programs
who are currently working in the retail environment and companies which are part of the markets that its from Los Angeles' highly diverse ethnic culture which (8596 34 )