The business to consumer website is often used for commercial
             purposes. The term applies to businesses or organizations that sell
             products and services to consumers over the internet, as long as those
             services are for the consumer's own use. The website owner sets specific
             prices for specific merchandise, and the consumer pays those prices. Their
             target audience is the average consumer, rather than businesses or
             An example of a B2C website is that of Barnes & Noble's web site,
             located at http://www.bn.com. Barnes & Noble's target audience is that of
             the average consumer looking to purchase products ranging from books to
             music and gifts. The site is designed to sell merchandise to individuals.
             In order to better serve their target audience, sites like Barnes &
             Noble use multiple features to assist their customers. For example, the
             Barnes site contains a search feature. This search allows consumers to
             quickly and easily find the item they wish to purchase. Conversely, they
             also offer a browse feature, designed for the consumer looking to purchase
             an item, but not knowing which item they want. Each type of item is broken
             down into specific categories for easier searching.
             Additionally, B2C models such as that used by Barnes also offer
             features to enhance their customers' experiences. The Barnes site for
             example offers online book clubs as well as membership clubs, which offer
             the consumer additional money-saving opportunities. Customers can also use
             their online shopping cart to place or change orders, as well as check the
             Still further, B2C sites like Barnes offer wish list creation, to
             allow consumers to place items they will eventually buy on a list for later
             retrieval. This type of customization can also be seen in relation to
             shipping options, as consumers can choose how quickly the merchandise is to
             be shipped. The site also offers newslett...