e-business Models and Benefits
The business to consumer website is often used for commercialpurposes. The term applies to businesses or organizations that sellproducts and services to consumers over the internet, as long as thoseservices are for the consumer's own use. The website owner sets specificprices for specific merchandise, and the consumer pays those prices. Theirtarget audience is the average consumer, rather than businesses or An example of a B2C website is that of Barnes & Noble's web site,located at http://www.bn.com. Barnes & Noble's target audience is that ofthe average consumer looking to purchase products ranging from books tomusic and gifts. The site is designed to sell merchandise to individuals. In order to better serve their target audience, sites like Barnes &Noble use multiple features to assist their customers. For example, theBarnes site contains a search feature. This search allows consumers toquickly and easily find the item they wish to purchase. Conversely, theyalso offer a browse feature, designed for the consumer looking to purchasean item, but not knowing which item they want. Each type of item is brokendown into specific categories for easier se
Even more, the website iseasily located by using online search engines such as Google or Yahoo. Since non-profit organizations operate independentof federal funding, this is a primary part of any non-profit site(DeMartinis, 2003). Even more, theweb site can offer every item the company has, rather than having to chooseitems to fit within a limited space. The site can be found using major web searches, such as Google or Yahoo. Additionally, the site includes photographs, information onunits and their locations, as well as many resources for the families ofthe Marines, such as community services offered, calendars, housinginformation, relocation information, and procedural information. B2C websites such as Barnes' have some obvious benefits. Additionally, the site allows those interested in a military careerto obtain information about the benefits of the military, positions thoseinterested may obtain, training information, and a searchable list forrecruitment centers. Additionally, the personal layout of the website markets the organizationas user-friendly and willing to help. Additionally,some non-profit sites may have international clients as well (DeMartinis,2003). In addition, the website can provide information topotential recruits, family of existing recruits, and anyone else interestedin the activities of that government organization. More than anything, non-profit sites offer three primary services tovisitors. First, the site needs to offer information about who the programis, and who they assist. For example,there are areas of the site for the user to obtain information aboutprograms the organization supports, and ways to help. B2C sites, including Barnes & Noble, also offer links to corporateinformation, such as customer service, return policies, retail storelocators, and corporate business information. Non-profit organizations have a widevariety of audiences, including clients of the organization, advocates,prospective clients and advocates, researchers, and others.
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Acceptance Essays
