E Marketing
In today's globally dynamic and diverse environments, a growing numberof firms are competing physically as well as electronically. A firm, likea hospital, where I work, is creating an e-marketing strategy under anoverall marketing program. It is now a commonly known that e-commercepresents several opportunities as well as challenges for the hospitals(Conti and Warner,. 1994). E-commerce is allowing companies to bringproducts into new markets, shift existing distribution channels moreefficiently and effectively (Cummings and Huse, 1989). Hospitals and otherhealth-care facilities are using a niche market offering through e-commerce The use of e-commerce in hospitals allow segmentations throughoutsourcing many of the routines tasks internationally-for example readingof X-rays in many hospitals is done from radiologist employed in othercountries. The use software and database solution allows hospital decisionmakers to identify where variations in treatmen
Hospital decision-makers can capitalize on these findings to improvequality of care, reduce costs related to complications and length of stay,and effectively compare efficiencies of care delivery by benchmarkingagainst the best performing hospitals in the nation or to local peers. Besides, a number of services, which are high on information-contents, canbe developed in digital format and downloaded by the patients in theircomputers at their convenience. Another major challenge for many hospitals has been cost. With moves like these, manyhealth care organizations looking to get wired. "Clinical Compass Plus" software can be used to evaluate markets fordevelopment and entry, and profile regional differences in clinical care inorder to arm a sales team with actionable healthcare intelligence. t or costs, and monitorresource utilization with severity-adjusted analysis. As hospitals do manage to find more funding, it is possiblethat they will move beyond just buying laptops and putting informationonline, and into more sophisticated applications like CRM to improvecustomer service and trim operating costs. As thegovernment and individuals lament the slow rate of technology adoption atsome facilities, budgets for equipment and training are not often expandedin response. Ahospital system can integrate disparate clinical systems in real-time withhighest data integrity empowered by master patient index capability andcustomizable business rules (Henderson and Venkatraman, 1993). E-commerce toolsprovide advantages of the latest data mining methodologies that capture adetailed profile of the patients and allow a hospital to customize itstreatments to the demands of the patients (Majchrzak and Wang, 1996). Similarly, insurance companies are using e-commerce tools toanalyze and improve the clinical performance of hospitals that provide careto their members. Moreover, e-commerce can help in sorting, ordering, printing, searchingthrough the Internet clinical resources, online educational references, anddrug database services. Additionally, Clinical Compass Plus measures the efficacy of a product withactual hospital discharge data to evaluate a company's return oninvestment.
Common topics in this essay:
Compass Plus,
Cummings Huse,
Majchrzak Wang,
Henderson Venkatraman,
,
Conti Warner,
compass plus,
clinical compass plus,
Clinical Compass,
e-commerce tools,
clinical compass,
|
Acceptance Essays
