E Commerce
My company does not use an enterprise-marketing database; rather itstill uses the legacy systems to answer the marketing questions. There areseveral legacy systems in my company that consist of various files---including customers, products, orders, back-order, and shipping. All ofthese different databases create the problems of duplications and outdatedinformation, however, for a small company, where I work, these da
The other outputs are aboutproduct grading, its price, its warranty, and its specifications. Theoutput also provides information about the orders at hand, and back ordersabout specific products. There are several kinds of metadata used by my company in databaseimplementation. Some of key metadata relate to customers, products,services, sales, returns, and warranty. One of the problems that my company issuffering is that it lacks the inter-functional and inter-organizationalcoordination. However, not all of thedefinitions and formatting of metadata are same, since each of the companydivisions' devise and work with their own systems. The outputs of the databases consist of customer name, customeraddress, and customer's billing address. Some of thedepartmental databases also provide output about the late payment and bad-credit history of the customers that help management in making the quickdecisions about customers' and their payment schedules. There are also several other outputs that relateto sales people, their shifts, commissions, and pay-rate. However, at presently the company is suffering with redundancy inresponding to customer inquiries. Although my company isplanning to make investment in customer relation management (CRM) softwareto target the right customers, at the right time, with the right offer. tabasesare sufficient for answering the customer queries. Presently, most of the coordination mechanisms are utilizedby the sales and marketing employees, instead of the IT.
Common topics in this essay:
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customers products,
company suffering,
legacy systems,
metadata company,
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Acceptance Essays
