The operation is small and specialized. A marketing department is
responsible for finding new customers and advertising the operation's
services to doctors in the region. The quality of service provided is
excellent. Patients with appointments are efficiently handled through the
system. There is no undue wait-time forced on the patient. Facilities and
services are also streamlined and optimized to ensure that all patients are
offered the best possible care and comfort.
Since ABC testing is a small business it is imperative that all the
operations and processes are coordinated and scheduled effectively. Patient-
safety is important. Every planning and management strategy emphasizes this
factor. The company constantly strives to identify the clinical indicators
and performance metrics that are needed to offer the best care possible.
In addition, the management has also implemented an IT infrastructure.
This infrastructure coordinates and tracks the performance of every
employee involved with patient care and marketing services. (Brown et al.,
2004) This has proved to be significant in determining the high levels of
customer satisfaction that is experienced. In the healthcare industry,
making the right decision is important. "If incorrect, or if poorly
executed or timed, these decisions can cause accidents and patient harm."
As most of the tasks at ABC Testing are state of the art, it is deemed
critical that all the individuals involved with the process of
administering the test are trained and certified. The testing equipment
requires a high level of knowledge and understanding both for operating the
equipment and for analyzing the results. The corporate responsibility that
the center faces is high. The key components that are responsible in the
success or failure of an organiz...