Management Planning in Medical Field
The operation is small and specialized. A marketing department isresponsible for finding new customers and advertising the operation'sservices to doctors in the region. The quality of service provided isexcellent. Patients with appointments are efficiently handled through thesystem. There is no undue wait-time forced on the patient. Facilities andservices are also streamlined and optimized to ensure that all patients areoffered the best possible care and comfort. Since ABC testing is a small business it is imperative that all theoperations and processes are coordinated and scheduled effectively. Patient-safety is important. Every planning and management strategy emphasizes thisfactor. The company constantly strives to identify the clinical indicatorsand performance metrics that are needed to offer the best care possible.In addition, the management has also implemented an IT infrastructure.This infrastructure coordinates and tracks the performance of everyemployee involved with patient care and marketing services. (Brown et al.,2004) This has proved to be significant in determining the high levels of
Motivation and guidance for all employees is alsoimportant. Ensuring that patients are notmistreated and care is taken to treat all the workers and customers withrespect and dignity can help individuals at all levels of the organizationlive up to the ethical standards required. Any strategy that is identified must be capableof being translated into policies that can be applied to the functionalareas such as marketing, operations, human resource management andinformation systems. Building a value-basedcommunication both vertically and horizontally throughout the organizationis essential. (French and Bell, 1999) It is also important toinsure that training given to employees is applicable to the job and theworkers use the additional information to improve their job performance. The ultimate goal for any organization is to constantly grow and thesame is also true for ABC Testing. "(Clarke, 2003) As most of the tasks at ABC Testing are state of the art, it is deemedcritical that all the individuals involved with the process ofadministering the test are trained and certified. The mission helps identify thebusiness strategy to both the worker and the customer. Communicating the goals and mission of the company effectively to allthe employees is important. It is constantly evolving to keep pace with theorganization's growth and. After the equipment, the human expertise is an important factor inthis organization and every effort needs to be undertaken to ensure thatthe employee is motivated and encouraged to perform to the best of theirability. (Morgan, 1997) For ABC Testing, the organization's mission isto offer the best possible service to the customer. Any strategy planning for ABC Testing ensures that the mission of thecompany is always the primary focus. Information is key in maintaining high quality standards.
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