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Videoconferencing: The Wave of the Future

Videoconferencing has been around for many years, introduced as early asthe 1960s. Only recently however is it getting much press as thetechnology of the future, as more and more companies are searching for waysto cut back on costs and invest in equipment that will save time and travelexpenses. Videoconferencing can be used to limit travel expenses andimprove inter-company and client to customer interaction and collaboration. In a global marketplace, increasingly collaboration and product to markettime are becoming more critical factors related to success, thus more andmore companies are looking for technology that will help facilitate thisprocess. Videoconferencing has the ability to connect companies,facilitate collaboration and reduce overhead expenditures, thus may beconsidered the ultimate tool of the future.Videoconferencing simply defined is the "live connection of two or morepeople" using a combination of vide, audio and data equipment (Zerba,2000). Videoconferencing allows people to hold 'live' meetings fromseparate locations via use of video cameras or computer equipment.Videoconferencing was developed to aid communication between people in


As more and more business is beingconducted oversees and with clients meeting that have varying backgrounds,cultural beliefs and work ethics it is more and more important that peoplework together to find solutions that benefit the whole rather than oneparty or another. Nowinternational clients can meet face to face using video equipment, holdlive meetings and even strategic planning sessions using simple equipment. The technology is easy to use,and once trained virtually anyone can use the technology to theiradvantage. Videoconferencing can enable this collaboration when utilized to itsfullest potential. This is for a basic systemand instillation, and includes such items as a monitor, cabling, lighting,furnishings and document stands (Zerba, 2000). Among the peripherals currently being used include use of color slides andthe ability of users to play interactive games; among the more innovativeperipheral pieces of equipment include "wireless cameras and audio systemsthat allow someone to teach or inform from on location to another" (THE,2002). It works byenabling a "live connection" between people wishing to communicate overdistance "through the use of video, audio and data equipment" (Zerba,2000). Videoconferencing is also beingused to help facilitate ongoing training programs and presentations innationwide and global offices, and in some situations reserved for annualmeetings and special corporate occasions where individuals are broughttogether from great distances (Green, 1997). Desktop videoconferencing works like traditional videoconferencing, where acamera is attached to computers at employees desktop and station, and thenemployees can subsequently exchange information and video; more than 47% ofcompanies now use the technology (Green, 1997). Response time andproduct development time can also be reduced as people are able tocommunicate with one another more quickly (Zerba, 2000). Initial instillation can run asmuch as $1. The Future of Video ConferencingVideoconferencing is becoming more and more popular; many business areturning to the new technology in light of rapidly rising travel costs, andglobal employees and business partners are taking advantage of thetechnology to communicate one on one (Totot, 2001). Videoconferencing can help a company cut down on expenses and save traveltime which seems to be the highest benefit (Hardwick, 1997; Zerba, 2000).

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