Marketing: Gillette Corporation with Marketing And Sales Strategies Focusing on Men's and Women's Razor Division
Gillette is actually a subsidy company of Proctor and Gamble. Proctor and Gamble recently paid $57 billion for the rights to Gillette products, a move that opened a gold mine in personal hygiene products that had become a household name(Shaving, 2005). Experts believe that the razor line of Gillette products is the most lucrative and successful line of products that came with the acquisition. "The addition of Gillette shaving items is expected to instantly produce 7% of P&G's overall sales and about 14% of its profits, and has the potential to completely alter P&G's image with consumers, the analysts note(Shaving, 2005). "Proctor and Gamble has operated for more than 160 years but has primarily been a supplier of women's products. The purchase of Gillette opened an entirely new market area for the company when it brought aboard its men's razors and shaving accessory lines(Shaving, 2005). "There's plenty of room to keep growing in every strategic focus area," P&G chairman, president and chief executive officer A.G. Lafley said at the company's annual shareholders meeting last month(Shaving, 2005). Gillette brings to the P and G table the potenti
With the many different types, styles, and uses of the razors that the company produces and sells it can appeal to any ethnic or gender group on earth. Customers that believe the company is civic minded are going to feel positive about purchasing products that are made by this company. These are key elements to business analysis and planning. Additional opportunities are available through social work on the part of the company. The Internet has provided millions of consumers with the ability to study products and at the same time it provides positive opportunities for marketing strategies. With the click of a mouse the consumer can go online, view and read about the products, order them and have them shipped to their home. They have personal shaving needs, they have friends and family they purchase for and they have work related needs that warrant purchases. There are current customers who shave. They can be divided by age groups, with the target segment being 20-40 year olds who shave. The company operates in 23 nations across the globe. Segments of the population that the company seeks to serve include Asian, African American, Caucasian, and Native American men and women.
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