Richard Branson: Profile of a Leader
Richard Branson is one of the world's leading entrepreneurs and corporate success stories. His Virgin brand is recognized around the Globe. Virgin is a leader in a wide variety of fields, in everything from media, to travel and transportation. Much of Virgin's success and reputation is owing to the image and qualities of its leader and founder _ Richard Branson. Branson has made a name for himself by portraying himself as a trendy, perpetual young person, who knows what the market wants, because he is that market. Branson has taken popular concepts such as environmentalism and exploited their trendy aspects to showcase his own products and ventures as cutting edge and desirable. The Virgin name added to any venture equals spectacular success. Branson projects the image of leader who does not care about tradition or traditional decorum - he is open and accessible to his employees and colleagues - yet he is also a hard-nosed businessman who knows that innovation and "in-ness" sell. Catch the trend and you catch the market. Sir Richard Branson is perhaps one of the best known entrepreneurs of our time. The ruler of a corporate empire, the Virgin Group, that has encompassed Virgin Airways
Branson's first successful venture was the now world-famous Virgin Records. 9)Branson is the "everyman" at the helm of a multinational corporation. Richard Branson is successful because he has captured and embodied the ethos of the cutting edge; but he is also successful because he has understood that the cutting edge - whether environmentalist or outlandish - is something that sells in today's marketplace. The powerful owner of one's of the world's mega-corporations likes people to know that he prefers carousing with ordinary employees to black-tie dinners and formal parties:Last night, when I came to New York, I was very tired," he said. Perhaps a good part of Richard Branson and Virgin's success can be attributed to seamless blending of an apparently unconventional leadership style with the traditional attributes of the successful corporate executive and entrepreneur. From the beginning, he has approached management in a non-traditional fashion, attempting to bring leadership out into the open. As he says,I think the stereotype you see in films of businessmen who tread all over people to get to the top is not actually a correct stereotype. 94)If Virgin Records was going to about catering to the musical tastes of a new generation, then the company that supplied those wants was going to have to be a company that operated in accord with the views and aspirations of that new generation. And he knows what the marketplace wants. " Richard Branson has made billions by taking seemingly mundane industries and making them appear cutting edge. ConclusionSir Richard Branson stands tall as one of today's great entrepreneurial success stories. It is that kind of transformation that the Virgin name makes possible. It is very "in" to be concerned about the environment, about the sustainability of the planet, and to be concerned with developing a human culture that is both humane and responsible in its use of natural resources. Always, Virgin is associated with youth and innovation.
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Acceptance Essays
