Non-Profit Survival
The articles discuss information about planned giving as well as strategies and techniques on how to successfully find the right prospects who can be good charitable donors. The articles also discuss several informative reasons why nonprofit organizations sometimes fail when securing planned gifts. According to Lawrence Henze, some of these reasons are as follow.Soliciting prospects for major gifts instead of planned giftsFurther, Lawrence Henze defines what is planned giving and what are the things that nonprofit organizations must focus on when soliciting for planned gifts. His article also mentioned possible indications of people who can be great planned gift donor. Henze informatively suggests that not all major gift donors are good prospects for planned giving. Somehow, this is true. One reason to this is that most major gift donors happen to donate big gifts because of some particular reason at the time that they donated the gift. Such reasons can be because of a job promotion, or a great business deal has been closed, or because of some good achievements or events that happened within the family of the don
Although Henze had written 2 brief paragraphs about these reasons, the message he means to deliver to the readers is very much present in the 2 paragraphs. Henze indicates thatThe right planned giving strategies can provide a future income stream for our organization. Having the right concept of what Planned Giving is can help nonprofits organizations prevent such problem that causes their failure to get solicitations. For instance, some charity institutions sometimes do not make plans when asking for solicitations and tend to solicit for major gifts, which in the end make it hard for the organization to get donations. In summary, the title of the article Planned Giving Tips for Every Organization by Henze is very appropriate and is the exact subject that he discussed in his article. Davidson, however, still provided some information that can help give ideas about the possible methods of planned giving which include bargain sales of real estate, gift trusts, and stock options among others. Such strategies and techniques can help charity institutions having difficulties in securing planned gifts realize where problem lies. What is Planned GivingFour Reasons Nonprofits Fail with Planned GivingWhat Makes a Planned Gift Donor?Marketing StrategiesIn contrast to Henze's article, the next article Giving to Causes After You're Gone by Kelly Davidson is informative but may not be very useful for a reader who is involved in a nonprofit organization. Such information can help nonprofit organizations select which among their prospective donors can be potentially asked to make their organization as beneficiaries. This can help the nonprofit organizations know where to focus their objectives. Some charity institutions sometimes do not focus on the real purpose of Planned Giving, hence failure in getting the right donors usually occurs. Henze's article is effective in this regard because he provided the readers with a correct concept of what Planned Giving is. Henze had written in the article a brief and yet comprehensive information about the essentials in planned gift giving as well as the strategies and techniques on how to win planned gift donors.
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