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Tower Records

In dealing with the topic of Tower Records and the company's impending demise, the three articles have common elements such as the company's accumulated debt and the final successful buyer. Each also however differs in terms of specific approach and focus.Karen Matthews, from the Associated Press for example, handles the issue from the point of view of music buyers, fans and musicians. She briefly mentions the buyer and the amount of debt, but basically focuses on the music industry itself. According to this article, the music industry will suffer, as Tower Records has always been good to artists, while concomitantly providing customers with what they need.Dale Kasler from the Mercury News, on the other hand, addresses with the direct focus on the bankruptcy auction that determined the company's fate. He describes the specific offers involved in the competitors for the label, and the ensuing court case to determine the rightful new owner, which was named as the Great American Group. The Group's offer far exceeded the others in monetary value and hence they were awarded the winning bid.David Schepp's article in the Journal News personalizes the issue even further than Matthews by narrowing it to the closure of a single To


and online retailers such as Amazon. Surely the public has the right to the best prices possible. All three articles also agree on the cause of the bankruptcy filing, namely competition from online music download sites and discount record stores, both online and offline. She cites such competition as the main reason for Tower Records' demise. There does not appear to be any attempt to add extra body to any of the reports. All three articles are sufficiently concise, using as little space as possible to relate the facts of the story. Furthermore, the author bemoans the fact that large retailers such as Target Corp. Schepp for example honestly approaches the subject matter in terms of the low buyer turnout at the Nanuet store, as well as those buyers' opinions regarding the discounts on records. She includes some negativity relating to other retailers offering discount music, with which Tower Records was unable to compete. All three articles appear to agree that the closure of Tower Records is tragic, signifying the end of an era for music. The writing of each article is also complete and courteous, each with a tone that addresses the reader in appropriate terms, with the possible exception of Matthews' slightly accusatory tone towards the online and large retailer music industry. Furthermore, the three articles report that around 3,000 employees will lose their job as a result of the bankruptcy and subsequent sale. Matthews might have added more information relating the differences and similarities between the online music industry and stores such as Tower Records. For these reasons, I find Schepp's article the most approachable of the three.

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