Country Risk and Strategic Planning Analysis Paper
The locations for Blue Martini are: Tampa- International Plaza, West Palm Beach- City place, Fort-Lauderdale- the Galleria Mall, Orlando- Millenia Mall. The services offered by Blue Martini consist of over 25 superior martinis, music, several menus and entertainment1. The main advantages can be resumed in terms of being open every day, special decors, as well as facilities for private parties, with up to 1000 persons being hosted for large parties, and only 6 persons for intimate events. The space distribution consists of the patio bar, the stage room and the VIP room2 and every one of these can be used and reserved for an event. As a future action, the company intends to expand The Blue Martini to Piccadilly Circus in London. This action can have positive aspects in terms of a growing number of clients and new market possibilities. Piccadilly Circus is k
On the other side, if we look at the main advantages for Blue Martini previously mentioned, we can say that these are enough factors to ensure that the local consumers would have tried al least one time (this will be enough as to be convinced for the next times) this kind of entertainment. The high budget that needs to be invested in the venture will need to be depreciated swiftly enough and the venture needs to be making profits in a short period of time. nown as "a famous traffic intersection and public space of London's West End in the City of Westminster"3 and a famous area for its bars, restaurants, lounge and general entertainment facilities, as well as large neon signs and advertising means. In terms of risks and market threats, we can mention the increasing competition in the area and on the same field of activity and the possibility of a high level of investment: we can consider this to be a luxurious area, with high prices, but the consumers can have different consuming behaviours, therefore for some of them the new location cannot be interesting as they are going in the same bars and restaurants for ages. Word of mouth will then play an important role as a marketing tool to bring in new customers. Therefore, viewing the level of development for Blue Martini, that means that it has already four very good locations, it can enter, if the financial possibilities allow this and the main risks are analysed and maybe even resolved on the market from Piccadilly Circus, the incomes will increase fast. Concerning the market risks, in my opinion the main risk on the market is the higher degree of competition. London is recognized as a centre of entertainment and similar activities, so the pressure from both competitors and consumers is high. Concerning this last aspect, it means that this is a very good area for publicity and advertising and that every important company in this field is looking for space in here. Another risk we need to consider might be the high level of taxation in London and Great Britain and perhaps the double taxation risks. In this case, if possible, we can investigate the existence of conventions against double taxations, applicable between the US and British governments. From this point of view, expectation of high results is very demanding. This thing can happen as the fiscal laws in London can be different from similar tax laws in Tampa, West Palm Beach, or Orlando and some taxes which are paid in those areas, may not be recognized in London as exportation taxes.
Common topics in this essay:
Blue Martini,
Beach Orlando,
City Westminster3,
Piccadilly Circus,
London Britain,
Circus London,
blue martini,
Millenia Mall,
piccadilly circus,
West Palm,
,
main advantages,
bars restaurants,
west palm,
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Acceptance Essays
