Strategic Plan Development: How Does Globalization Increase the Complexity of Total Quality Management for The Blue Martini Lounge?
According to Pakistani Total Quality Management (TQM) specialist Engr Irfan Ali, the Japanese car industry evolved 'Total Quality Management' as a tool for promoting excellence in such organizations, a way of eliminating inefficient processes, and a way of maximizing value throughout the organization by promoting best practices. (Ali, 2006) However, globalization also makes the tight control and supervision of organizational processes required by the philosophy of TQM more difficult. For example, take a night on the floo
The more diverse the outreach of the organization in terms of nations, the more diverse the needs of the clientele, especially in highly international cities like London, Hong Kong, to name only two. The manager might have designed a prescription that maximizes movement efficacy for all of the servers, and keeps customers and orders flowing in a timely fashion. But although this tailor-made prescription may be ideal for one environment, floor design, and level of consumer demand, this is not necessarily true for a parallel operation in London, Paris, and Bombay, anymore than the locale of Tampa or Ft. Additionally, customer demand for certain beverages, foods, and appearance and comportment of wait staff (which will necessitate different training and recruitment efforts) will vary from location to location. Everything, from market research, to the supply chain management in terms of stocking new, needed items in a way that is financially feasible, will need to be reassessed from the ground up when and if the bar extends its franchise to new areas of the globe. Lauderdale offers the same customer base. Even if the Blue Martini remained a domestic operation, the international clientele of its current customer base in Florida, may necessitate greater research into shifts in customer product demand and perceptions as to what constitutes a quality evening on the town in the future, and as the appetite for new 'looks' for Martini girls, new international cocktails and foods, and music grows and requires the organization to extend its exploration of trends overseas.
Common topics in this essay:
Blue Martini,
Ft Lauderdale,
Quality Management',
Martini Lounge,
Hong Kong,
Ali Japanese,
Paris Bombay,
Management TQM,
blue martini,
customer base,
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