YouTube: The Leader in Internet Video Search
To those individuals who are avid-viewers of a particular television program such Big Brother, failure to watch their favorite contestant perform on a crucial "elimination night" could be frustrating. A latest technology, however, promises to "preserve" those missed videos and allows viewers to watch them at anytime convenient to them. What's more interesting, this technology allows users to upload or even share those video clips with their friends. This technology is popularly known as Youtube. YouTube.com has been the leader in Internet video search. This video entertainment site has been in operation for only a year but it has already become the most favorite video-sharing site, dislodging News Corp.'s MySpace, Yahoo, Microsoft's MSN, Google and AOL. Youtube serves as a quick entertainment break especially for viewers who have broadband connections at work or home. Youtube, whose original creators were students, however, is mostly popular among teens.It is said that more 100 million videos-usually short, homemade, comic videos created by users--are being seen on Youtubue every day. The record high was reported in June when an estimated 2.5 billion videos were watched on this site.
The biggest issue faced by YouTube, however, is copyright infringement. s, online video advertisers, for sure, are the ones who are excited about the popularity of Youtube and other online video sites nowadays. The copyright law gives the copyright holder an exclusive right and control over the production, reproduction and even adaptation of such crafts for a specified period of time (Posner, 2002). With this, each circumstance has its own intellectual property law namely:1. Seeing the potential for increasing its revenues in Internet ads, web search leader Google Inc. The new owner of Youtube, Google, however, is reportedly doing behind-the-scenes talks with film and music studios, asking them for permission to put their videos online. The copyright law is mostly used in the creative or media world. This mark is used as a distinguishing mark of the product or service of one company from the same product or service produce by another company (Posner, 2002). All of the above stated laws implemented by the government are seen to be allowing the monopoly of some product, service or business (Posner, 2002). It was reported that online advertisements were the fastest-growing part of the $521-billion advertising market last year. The industrial design right is a law that protects the appearance, style or design of an industrial object such as spare parts, furniture or textiles (Posner, 2002). Confidential information or most commonly knows as the 'trade secret' is off the record information which is about various commercial practices or the proprietary knowledge of a company (Posner, 2002). With Youtube, the potential for online video advertising has become bigger. A patent gives the owner or inventor an exclusive right to make use of the invention or new product in a commercial way, also in a specified period of time, which is normally 20 years from the filing date of a patent application (Posner, 2002).
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