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Trends in the Business Environment Have Evolved a New Strategic Role for Human Resources and Human Resource Management

A number of trends in the business environment have evolved a new strategic role for human resources and human resource management. These trends include increased competition, globalization of markets, reshaping of organizations from hierarchical to flattened structures that eliminate middle management, greater diversity in markets and the workforce, and the drive to reduce costs while increasing productivity. As such, human resources represent a strategic resource for organizations hoping to leverage the people factor to gain competitive advantage. As McWilliams, Van Fleet and Wright (2001) assert, “One of the keys to successful competition in the global market is the effective development of human resources to achieve competitive advantage” (p. 2). As such, through the strategic management of the labor force, human resource managers are able to create competitive advantage in a sustainable manner. This is the new strategic role of human resources and human resource management in the organization. Two My organization relies on electronic technologies to staff and select candidates for employment. The main component of these technologies is a staffing and selection software tool known as myRecruiter (My, 2006). myRecruiter is a software program that provides a speedy and cost-effective method of automating the staffing and selection of hourly employees. The program has been responsible for slashing hiring costs in my organization by 25% and has reduced turnover by 30%. The software provides all functions of staffing and selection in an automated manner, including what is known as “Talking Resume” that eliminates the need for phone interviews (My, 2006, p. 5). myRecruiter keeps track of how many jobs are open, how long it takes to fill each position, how many candidates have applied and it offers the insurance of being in compliance with all equal employment laws through what is known as “EEO Tracking” (My, 2006...

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Trends in the Business Environment Have Evolved a New Strategic Role for Human Resources and Human Resource Management. (1969, December 31). In Retrieved 12:16, August 29, 2014, from