Trends in the Business Environment Have Evolved a New Strategic Role for Human Resources and Human Resource Management
A number of trends in the business environment have evolved a new strategic role for human resources and human resource management. These trends include increased competition, globalization of markets, reshaping of organizations from hierarchical to flattened structures that eliminate middle management, greater diversity in markets and the workforce, and the drive to reduce costs while increasing productivity. As such, human resources represent a strategic resource for organizations hoping to leverage the people factor to gain competitive advantage. As McWilliams, Van Fleet and Wright (2001) assert, "One of the keys to successful competition in the global market is the effective development of human resources to achieve competitive advantage" (p. 2). As such, through the strategic management of the labor force, human resource managers are able to create competitive advantage in a sustainable manner. This is the new strategic role of human resources and human resource management in the organization. My organization relies on electronic technologies to staff and select candidates for employment. The main component of these technologies is a staffing and selection software tool known as myRecruiter (My, 2006). myRecrui
ThreeThere are a number of recruiting methods in place in my organization, from conventional methods like media advertisements and job fairs to new methods that rely on sophisticated technology. For example, Title VII of the Civil Rights Act of 1964 provides employment discrimination based on "race, color, religion, sex, or national origin" (Federal, 2002, p. Helping to achieve the goals of the organization, electronic recruiting methods save recruiters from wading through mountains of paperwork, while saving the firm money compared to the cost of traditional media advertising. ter is a software program that provides a speedy and cost-effective method of automating the staffing and selection of hourly employees. Jobs are posted to a 24-hour Web site and hotline within sixty seconds, helping fill many positions in a 24-48 hour time frame. The software automatically schedules qualified candidates per HR availability, offers views of all candidates and their statuses, and provides key criteria for each qualified applicant in each job category. Therefore, the numerous benefits that come from such recruiting strategies are apparent. Known as Equal Employment Opportunity (EEO) Laws, the main goal of most of these laws is to provide equal employment opportunities for all individuals that avoid discrimination across a number of criteria. Other forms of fair employment law include the Equal Pay Act of 1963, which maintains men and women who perform equal work should be protected from "sex-based wage discrimination" (Federal, 2002, p. My organization employs more than 10,000 employees worldwide with approximately 100-300 open positions at any given time. myRecruiter keeps track of how many jobs are open, how long it takes to fill each position, how many candidates have applied and it offers the insurance of being in compliance with all equal employment laws through what is known as "EEO Tracking" (My, 2006, p. Increased productivity of recruiters and lower hiring costs than going with an outside recruiting agency also saves money.
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