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Effective Training Critical for Kellogg

Effective training is a critical success factor for most organizations. Strong training programs can help companies attract and retain high-quality employees, and helps companies maintain their competitive edge. Training programs may involve on-the-job training, off-site training, and may be focused on job-specific training, including building specific skill sets, or on the work environment. Personal skills may also be provided in training programs by companies that recognize that time management or mastering personal finance can help employees maintain a work-life balance that is healthy and ultimately productive for the organization. As today's companies become increasingly diverse and global, diversity training is also becoming more important. This research considers developing a formal and company-wide diversity training program for the Kellogg Company, an American-based business with roots stretching back more than 100 years.The Kellogg Company began manufacturing wheat flakes in the late 1800s when two brothers-one of whom was a physician-discovered the process accidentally while trying to develop remedies for patients. Today, the company manufactures ready‑to‑eat cereals as well


This means that managers and executives will be under increasing pressure to establish diversity programs which recognize that the American work force is no longer a homogeneous group of white males, but rather a diverse combination of gender and ethnicities. This integrated approach to diversity may well prove the most beneficial for Kellogg. There is general agreement that diverse refers to women and minorities; there is a growing emphasis on the aging work force, as well. Because the company is located in the American heartland, building a diverse workforce is not as easily accomplished compared to companies that are located on either of the coasts. The company is recognized as being a good company to work for, with generous benefits and an employee-friendly corporate culture. as crackers, frozen goods and similar food products. The Kellogg Company is headquartered in Battle Creek, Michigan, but employs more than 25,000 individuals worldwide. However, with the multinational operations in which the company engages as well as the continued diversity that is found throughout the American employment market, diversity training is likely to be a key success factor for the Kellogg Company. The lack of empirical information available to human resource professionals faced with developing a diversity program may also be a significant issue for Kellogg. Design of the ProgramThe design of the training materials will depend on the results of the needs assessment. There are training programs in place for supervisors and employees designed to enhance the diversity of the workplace at Kellogg. Dress is casual and there is a family atmosphere that pervades the organization, and continuing education and training is recognized as important as demonstrated by the tuition reimbursement program ("Kellogg Company," 2006). One way to solve this problem is through the use of diversity trainers, who come to the job site and communicate both what diversity is and how it affects the employees directly. Thus it may be more prudent to have internal staff members trained in diversity responsible for the training of the overall organization.

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