Overview of the Development and Current State of Online Jewelry Sales
The development of online jewelry sales followed along the heels of the development of the Internet as a viable method of marketing and selling nearly every product under the sun. With the success of online retailers such as Amazon.com, ToysRUs.com, and others, it was only a matter of time before someone applied the concept to the sales of jewelry. At first, it was believed that the buying public would not purchase high-ticket items like diamonds or jewelry online. Those who doubted the power of the Internet for online jewelry sales cited reasons such as: security concerns, the fact that jewelry is an emotional purchase, buyers need to physically hold an item in their hand to purchase it, and the Internet could never replace the one-on-one interaction between an experienced sales person and a consumer ("Jewelry sales", 2006). However, these skeptics were wrong.These sales were facilitated by a culture that was eager to get online and shop. In 2004, there were 290 million people in America. Of these, 63.9 percent, or more than 185 million, were Internet users. Seventy-six million households were online, in the United States alone. And, 60 percent of online users make purchases online (Okamura, 2005).
Social factors are welcoming to expansion as well, with an increased acceptance of foreign retailers as geographical borders crumble thanks to globalization. In addition, consumers are increasingly confident in the security of their online purchases, especially with organizations with a well-established reputation for quality and customer service, like Ice. This would also help ward against new entrants, and continue market share growth in a maturing market and despite American economic uncertainty. This trust is further built upon with the organization's 60-day money back guarantee and issuance of Ice.
Common topics in this essay:
United Kingdom,
Amazoncom ToysRUscom,
Exchange IDEX,
BlueNilecom BlueNilecom,
Strengths Icecom,
UK Expansion,
Stores BlueNilecom,
Canada Geographic,
Forrester Research,
Jupiter Research,
online jewelry,
jewelry sales,
online jewelry sales,
online sales,
jewelry market,
online jewelry industry,
united kingdom,
jewelry industry,
jewelry sales 2006,
sales 2006,
luxury items,
fine jewelry,
sales luxury items,
internet users,
advantage growing sales,
|
Acceptance Essays
