Driving Force Analysis: Arista
1) Driving forces tend to occur within the macro-environment within which a specific business functions. These are the changes and evolutions taking place within the industry around the business. Driving force analysis is therefore a tool to provide businesses with predictions regarding the future of the industry, and what the business will be required to do in response to this future. In addition, driving forces are not within the control of a single company or film. There are many influences that should be taken into account when analyzing them. In the music industry, one very important driving force is the development of technology and communications. Recording companies are therefore obliged to take this into account when planning their responses and actions to survive in the future. One such company is Arista Records, founded by Clive Davis. Davis's initial paradigm was a personal approach to
According to Dolfsma, for example, current copyright law requires geographical boundaries. As part of an international conglomerate, Arista Records is in a position to use Internet and communications technology to expand its image to its customers. Indeed, according to Wilfred Dolfsma (2000), the rapid changes in technology in the last decades have made the musical industry highly uncertain. While some have felt that this undermines Arista's philosophy of the personal touch in identifying and recruiting artists, this fact establishes the company as a legitimate entity in the music industry, and therefore able to compete on the global scale. On the other hand, Internet technology, because of its fast development, has interesting implications for copyright laws. The Internet removes these, allowing many to engage in questionable practices such as music piracy. Furthermore, Arista's response to a number of management changes has also proven its ability to weather crises with style. And indeed the company has done so, as shown by its presence on the Internet. 2) Critical success factors are essential for the future of a company. Finally, another critical success factor is that Arista is already part of a larger global conglomerate, the Germany-based BMG. This is the result of excellent management skills as well as disaster management. Arista's ability to face the future in response to a crisis rather than folding under the pressure is a critical success factor that will also help the company to respond to globalization and Internet technology. each new musician, and the ability to recognize best-selling talent almost instantly. A further factor is the company's core ability to identify good music and sign contracts that result in future success.
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