Evaluate the role of instituti
Evaluate the role of institutions in controlling surf culture. Assess the future of surfing on a global scale over the past 20 years.The Art of Surfing may be considered, as one of the greatest athletic feats known to man. Institutions have played a significant role in surfing. By controlling access and consumption through media and marketing. Surfing in my own personal opinion will on a global scale continue to expand and spread throughout every possible area in the world, so that all nations are able to experience surfing, and if this is not possible then at least experience the culture. Concepts such as media, commercialisation, consumption of culture, and marketplace all intertwine with surfing culture and the institutions that control it.Popular Culture also referred to as "high culture" in recent times, relates to the way in which a certain culture is made popular by the media, marketing and consumer products and also institutional powers such as Surf Clubs, local government etc. In surfing's case it has been made popular through mass media and marketing of a certain image a
Local councils' are just one of these, and are able to control things like beach activity such as where the flags are put, which in turn places life-guards on the beach to protect. But besides Trans-National Corporations, there are a number of other controlling forces in surf culture. The most important controller of surfing culture would that of Trans-National Corporations. nd attracted million upon millions of people all over the world to it. through companies such as Rip Curl, Billabong and Quicksilver. For example in 1915 in Australia surfing was relatively small compared to what it is today. These can be in the forms of websites on the internet, magazine ads or articles in a magazine or tournaments and/or ads on the tv. Role models also hold a certain power throughout the culture. The companies all over the world are able to set a certain image of what the surfing types should look like, dress and act like etc. Institutions that are related to surf culture are the ASP, which is the Association of Surfing Professionals, the Government, which controls beaches and how they are used and protected, and also TNC's, which stand for Trans-National Corporations and are associated with the marketing, distributing and spreading of surfing as a culture. Even companies that are not related to surfing in anyway, part or form are using surfing to boost their image, these include KFC, Coke, Burger King and also Red Rooster. People like the Hawaiian duke for originally spreading surf culture to various parts of the world and also Lane Beachley, a very popular women's surfer. Products that can be bought, that are associated with surf culture can vary from boards, wetsuits, surfing accessories such as wax and ropes, to sports clothing, paraphernalia such as fashion clothing, surf movies and also surf magazines. Surf culture has seen its way through local popularity to national to a global phenomenon.
Common topics in this essay:
Trans-National Corporations,
Art Surfing,
Billabong Quicksilver,
Macquari University,
Surfing Professionals,
Rooster Access,
Surf Clubs,
Popular Culture,
,
TNC's Products,
surf culture,
trans-national corporations,
surfing culture,
media marketing,
association surfing professionals,
companies rip,
culture recent,
control beach,
rip curl,
throughout world,
surf culture asp,
companies rip curl,
global scale,
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