YKK: A Zipper Manufacturing Company
YKK is a zipper manufacturing company that currently dominates the industry. Along with several other ventures, the company also has a successful aluminum product division that accounts for two-thirds of its worldwide sale. The company produces 7 million zippers per day, in 1,500 styles and more than 427 colors. The factory in Macon, G.A. for example produces its own brass to produce the metal components of its zippers. Internal factors include the philosophy of the company's founder, Tadao Yoshida. For him, the success of the company is based upon the ideal of mutual prosperity for the business and its customers. As such, Yoshida focused on continually providing the society of which he was a part with value through a combination of innovation and low prices. Corporate Social Responsibility is central to his philosophy of the "Cycle of Goodness". Externally, the company's headquarters is located in Tokyo, with an ef
Indeed, the company's ability to provide the customer with optimal buying power while also ensuring the quality of its product, ensures its place at the top of the zipper manufacturing list. Possible weaknesses relate to internal difference and conflicts between the father and son team that managed the company. In terms of the other elements, there is very little threat from new entrants, although China and India have proved themselves to be increasing forces in the market place. YKK also diversifies its products to such an extent that there is almost no danger from other manufacturers in terms of diversification or indeed superior quality. One of its greatest strengths is its volume of products, along with the diversity and inclusiveness of its products. In conclusion, YKK has proved that following a philosophy of mutual prosperity rather than attempting to keep its prices low by cutting corners can lead to success and market domination. When considering Porter's Five Forces, the most important factors for YKK appear to be Customers and Supplier. Competitors have attempted antidumping, patent and restriction suits, none of which were particularly successful. When expanding to the United States, the company created an opportunity for itself to enter a market already dominated by two giants by delivering orders efficiently and within very tight deadlines. The company's current success shows no signs of diminishing. Furthermore, its regional approach to its global business operations allows the company to diversify its products according to the specific requirements of the environment in which it operates. Tadao, the father, for example had little knowledge of legal business matters, while the son, Tadahiro found it important to always be aware of the different options existing in terms of contracts and negotiations. A further strength is its diversification of products, its focus on customer satisfaction, and a continuous improvement in quality. China poses a minor threat in terms of pricing, although this country's operation size is not nearly enough to rival that of YKK.
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