Fundraising and the Internet for Non-Profit Organizations
Fundraising for non-profit organizations can either make or break an organization. Today, non-profits must compete in an intensively competitive environment to attract funding. With new organizations springing up constantly, this has left many underfunded. For this reason, non-profit organizations have to use all of the fundraising tools at their disposal, including the Internet. With a variety of ways to fundraise, including: charitable auctions, direct online selling, e-mail fundraising campaigns, charity malls where commission from sales provided by merchants are donated to non-profit organizations ("Webwatch", 1999), and the ease of online donations, non-profits are becoming more and more Internet savvy. The development of a fundraising plan to bolster non-profit organizations requires multiple steps. The first step is for the organization to identify their monetary goal. Once this is established, the organization can then determine which type of fundraiser is most appropriate for them ("Running the gamut", 2007). Many of today's non-profits are beginning to realize that the Internet is both an effective and efficient means of fundraising and quickly develop their plan around this technology. Yet, despite the fact
There is no need to limit the organization to the standard selection of over-priced candy, cookies, popcorn, and gift wrap. Once it is determined that this type of online fundraising campaign is appropriate for the organization, the strategic objectives must be determined in order to sharpen the message and help measure the results. Today, they reach for their credit cards and a web site address. By utilizing this powerful tool, non-profits can build long-lasting virtual relationships with donors that will carry their organization into the next century. The Internet and online donations has simply made giving easier for people. The age of donation has evolved. Once every quarter, Google selects non-profit organizations, from those who have completed an online application accessible on the Google web site, to participate in the program. This is especially true for younger generations who want to get involved at a level that is comfortable for them. This has resulted in significant gains even in more mature programs that typically bring in smaller numbers, such as the ACS' Making Strides Against Breast Cancer, which saw a 20 percent increase in revenue in 2006, thanks to Internet fundraising efforts. The Internet appears to be the most effective tool to engage them (Stephenson, 2007). In addition, the companies keep a significant percentage of revenues, much more than the 9 percent cMarket takes. Messages that are sent should follow the TRUST rule: Timely, Relevant, Urgent, Specific, and Tested, in order to maximize response. And, there is no need for members to endure hours of door knocking and the safety issues that arise from this practice. In addition to the direct raising of funds via the Internet, it can also be utilized for branding and marketing that will attract donors.
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Acceptance Essays
