SWOT Analysis of Ford Motor Company
Exceptionally strong brand portfolio even with the sale of Aston Martin earlier this year. Fords' legacy of building brand recognition globally is one of the greatest strengths of the company. The Ford brand has been valued as high as $11B by Business Week (2006) in the valuation of the top 100 global brands in 2006, and is considered one of the best managed and executed branding strategies in the auto industry. The strength of Fords' brand also extends into their financial services sector as well.One of the auto industries' largest manufacturing and distribution networks. Ford Motor Company has operating offices in over 100 countries globally, more than half of the nations on the planet have a Ford presence. The extensive supply chain Ford relies on to support production in 107 production plants that are coordinated across product and brand lines to ensure consumer and fleet demand are fulfilled. The company has an extensive supply chain that includes 45 distribution centers located across six continents as well. The company's distribution network is one of the largest, most diverse, and most geographically distributed in the auto industry. The company states that they have a total of 9.500 dealers globally, concentrate
Ford has managed to create strong alliances with both Microsoft and Sony in this specific area. Making cost containment even more difficult for Ford is the consolidation of the steel industry itself, with Tata Steel acquiring Corus and Mittal Steel acquiring Arcelor. In April of this year Ford also was forced to recall 527,000 Escape sport utility vehicles after customers provided evidence that engine fires linked to the anti-lock brake connectors were a major safety hazard for customers. d in the higher per capita income countries of the world, covering 116 countries total. Continued decline in market share in the U. This new initiative will become effective in 2009, forcing entirely new processes on Ford's supply chain and production centers. ThreatsHigher metal and supply pricing is forcing the company to re-focus on how to trim back on unprofitable suppliers. Ford, as a result of their negligence on this issue, had to spend $2. The alliance with Microsoft is specifically for the wireless sync system that will allow vehicle owners to tailor all forms of entertainment in addition to specifics of the dashboard to their preferences using software from Microsoft. Ford is one of the heaviest investors in R&D within the auto industry, with $7. Continual pricing pressures from both imports and other American-based manufacturers.
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