Many individuals and groups believe that advertising is harmful. This work seeks to research and examine this issue and determine the actual elements of harm that are connected to advertising and further to persuade the reader that advertising is indeed harmful.
I. PUBLIC HEALTH ASSOCIATION REPORT
The Public Health Association states in a report entitled: “Direct-to-Consumer Advertising Harmful Says PHA” published October 6, 2006 that it is “welcoming reports that the Government may soon ban direct-to-consumer advertising of prescription medicines.”(Scoop Health, 2006) The Director of the Public Health Association, Dr. Gay Keating states that evidence exists that “direct-to-consumer advertising causes harm” because “there is a risk that people will purchase pharmaceutical based not on what’s best for their health, but on which company produces the most convincing advertisements.” (Scoop Health, 2006)
II. MARKETING AND ADVERTISING HARMFUL TO CHILDREN’S HEALTH
In a September 28, 2002 report in ‘The Lancet’ entitled: “Marketing and Advertising: Harmful to Children’s Health” it is stated that: “One of the
" (McLellan, 2002) It is only in the past ten years that marketing directly to children have been viewed as acceptable with corporation seizing the opportunity spending "approximately US12 billion on such efforts" (McLellan, 2002) in 1999 alone. biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). " ( ) Kanner and some of his colleagues "are up-in-arms about psychologists and others who are using psychological knowledge to help marketers target children more effectively. There can be no doubt, as evidenced in this work in research that advertising is extremely harmful and that there should be strict regulations of advertising instituted in order to protect children and adults from the effects of advertising. " (Clay, 2000) Kanner along with 59 other psychologists and psychiatrists sent a letter to the involvement of psychologists to the APA. " (Clay, 2000) The result, according to Kanner is "an epidemic of materialistic values among children, but also something he calls "narcissistic wounding"tm of children. They"tmre outraged that psychologists and others are revealing such tidbits as why 3-7 year old gravitate toward toys that transform themselves into something else and why 8- to 12- year olds love to collect things. SUMMARY AND CONCLUSIONIt is clear that advertising is harmful to not only children and young people, but as well pharmaceutical advertising is harmful to adults. THE AMERICAN PSYCHOLOGY ASSOCIATION REPORTIn a September 2000 report entitled: "Advertising to Children: Is It Ethical" states that: "Advertising is a massive, multi-million dollar project that"tms having an enormous impact on child development" according to Kanner, an associate faculty member at the clinical psychology training program called the Wright Institute. (McLellan, 2002)It is stated that the food industry "now links food with entertainment, especially with movie and cartoon characters. Thanks to advertising"child have become convinced that they"tmre inferior if they don"tmt have an endless array of new products. " (McLellan, 2002) Other health issues linked to the food industry include an "increased overexposure to "oversexualized and underfed images"tm in the media" (McLellan, 2002) which result in body-image problems for young girls. The harms to children by being "inundated with commercialism and surrounded by rampant materialism" (McLellan, 2002) include but is not limited to: (1) Obesity; (2) Body-image; (3) Emotional problems; (4) Eating disorders; and (5) Tendencies toward violence.