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Women On Television The quality of American television has become a national disgrace. Young women in America who are displeased with their appearance more likely then not can trace those feelings directly back to images from the media on television. The unrealistic representations of women that the media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women's views of their own gender identity. The media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising. Television is unrepresentative of the real world. Since most major directors on television are males, they depict a world, which agrees with their concepts of society on television. Young women see women in roles on television as being submissive to men or as not as intelligent as men are. For example, the case of the female mayor on the comedy shows South Park. She went to Princeton, yet she makes moronic decisions for the t
Advertisers represent women as lips, legs, breasts, butts, and as creatures that become overly excited about soup. Television ought to demonstrate strong older women instead of feeble grandmothers baking cookies. If this happens continuously it makes it legitimate, and also acceptable, to do violent things against women"(History Net). In developing countries television ownership is rising and as much as seventy one percent of television programming is from more affluent countries . The media should also be aware of the images of women depicted since young women in other countries also see the American television. Women are often shown as only being able to get what they want by using sexuality(Rosalind). Women are featured predominately in weight- loss advertisements. For all these reasons, society should have a deep concern with the gender roles that young women are learning from television. Furthermore, girls in advertisements are often seen playing house while little boys are seen with trucks and action figures. As a result, women are shown as not being in control. Women need to be shown in occupations that are not the stereotypical, such as the occupations of nurse, maid, sales assistant, or models. For example, in the commercial for an herbal shampoo a woman is so excited by the shampoo she is moaning and groaning because of the shampoo. Television still represents traditional views of society. Teenage girls should be represented on television as being able to have serious conversations and feeling that their brains are as important as their looks. Women are often still generally represented as inferior to men on television.
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