In the film I Am Sam, Sean Penn plays the role of Sam Dawson, a handicapped man who has never mentally matured past the age of seven. He has a job at a local Starbucks, which is quite an obvious advertisement. He has a life of detailed order that helps him get through the day. His obsession with keeping all the Equal Sweetener packets and Sweet and Low packets in order of their colour is an clear product placement as it is zoomed in on during the credits. He and his circle of friends have gatherings such as Wednesday movie nights or Thursday morning breakfasts at IHOP, which is once again a very noticeable advertisement for IHOP.
             This whole well preserved lifestyle gets shaken around when he becomes a father. He must face responsibilities that even a matured adult has troubles with, his orderly and structured life becomes totally chaotic with the new baby. Sam wanders in the isles of grocery stores staring at all the different types of Huggies and Pampers and wondering which ones to buy. This isn't a very obvious ad because the camera flies by the isles very quickly also displaying Similiac baby powder. To make things worse the mother of the baby has disappeared as they left the hospital. With the help of his withdrawn neighbour Annie (Diane Wiest) and the support of his friends, Sam becomes a nurturing father to his little girl, named after a favourite Beatles song. The Beatles were used to a great extent in this film, even the director had asked permission to use the Beatles.
             The only problem is that Lucy (Dakota Fanning), his daughter does not follow his orderly routine. Sam loves his daughter and wants the best for her, he takes her out shopping and buys her shoes from Payless Shoe Store which seems much more like a commercial than a moving attempt of a father trying to show his daughter that he too can be a normal adult. Very soon Lucy starts asking questions but sooner or later she
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